The science of marketing

XICA MARKETING SCIENCE LAB

XICA Marketing Science Lab

For various marketing challenges,
A community that aims to solve problems using data science.

By making marketing a science,
We pursue marketing that will keep on winning.

2024.07.26 Other Information

About XICA MARKETING SCIENCE LAB
2024.12.06 Report

Event Report: The Story Behind the Success of "Marugame Udonatsu"
Hypothesis thinking that combines intuition and data
2025.01.14 Report

Event Report: Optimizing communication by clarifying the structure of consumer awareness and business results

[Other] Articles

2024.07.26 Other Information

About XICA MARKETING SCIENCE LAB

XICA MARKETING SCIENCE LAB

XICA Marketing Science Lab

[Other] Articles

From the early days of data science,we support the decision-making of leading Japanese companies

From the early days of data science,
we support the decision-making of leading Japanese companies