Behind the Scenes of Pizza Hut's Ranking Change
--The full picture of marketing strategies to increase market share in a competitive market

Data science breaks through barriers
--JT takes on the challenge of growing market share in a constrained market

Learning from Kewpie: Data-driven organizational collaboration and overall marketing optimization

The story behind the success of "Marugame Udonuts"
Hypothesis thinking that combines intuition and data

Learning from Seven-Eleven
How to identify the key drivers to become a store that continues to be chosen

Optimizing communication by clarifying the structure of consumer awareness and business results