The science of marketing
XICA MARKETING SCIENCE LAB
XICA Marketing Science Lab
For various marketing challenges,
A community that aims to solve problems using data science.
By making marketing a science,
We pursue marketing that will keep on winning.
[Report] Article
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ReportEvent Report: Behind the Scenes of Pizza Hut's Ranking Changes
--The full picture of marketing strategies to increase market share in a competitive market -
ReportEvent Report: Data Science Breaks Through Constraints
--JT takes on the challenge of growing market share in a constrained market - Report
Event Report: Learning from Kewpie: Data-driven organizational collaboration and overall marketing optimization
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Event Report: Optimizing communication by clarifying the structure of consumer awareness and business results
- Report
Event Report: The Story Behind the Success of "Marugame Udonatsu"
Hypothesis thinking that combines intuition and data
