CYCA sponsors "Brand Summit Autumn 2025" | Appears with Toridoll Holdings Executive Officer and CMO Katsuaki Nagumo
XICA Corporation (Head office: Minato-ku, Tokyo; President and CEO: Hirao Yoshiaki; hereinafter referred to as XICA) will be sponsoring the Brand Summit Autumn 2025, which will be held at Lake Biwa Otsu Prince Hotel from September 9rd to 3th, 5. Furthermore, on the second day of the event, September 2025th, we will be inviting Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings, to give a session titled "What is the growth spiral that Marugame Seimen practices to 'continue to win'? - Getting to the heart of their unstoppable rapid advance."
About Brand Summit Autumn 2025
Brand Summit is an invitation-only, intensive study group and international conference that brings together corporate advertising and marketing managers and experts from advertising agencies, media, and digital solution partners. Industry experts stay overnight off-site and discuss upcoming trends, innovations, the latest case studies, challenges, and solutions. They gain useful feedback and networks to rapidly accelerate their business and succeed amid intensifying domestic and international competition. It functions as a venue for advancing future business, emphasizing both a "conference" and "networking" experience among experts.
Brand Summit has a history of over 20 years, and this year's theme will be "Marketing Leadership," with discussions on the latest initiatives and methods for resolving corporate challenges. XICA is sponsoring this conference to contribute to the further spread and development of data-driven marketing.
https://brand.summit-japan.com/
About the session in which XICA will be speaking
Marugame Seimen continues its rapid advance, achieving record-high operating profits last year. This growth is supported by the exchange of "intuition and data science" in the relentless pursuit of "win rate" and "reproducibility." From strategy to tactics, Marugame Seimen's data science-driven activities are not completed in a one-time event; rather, they are constantly evolving through a spiral-up structure, with repeated hypothesis and verification.
In this session, we will be inviting Nagumo Katsuaki, Executive Officer and CMO of Toridoll Holdings, the company that operates Marugame Seimen, to give a talk entitled "What is the growth spiral that Marugame Seimen practices to 'keep winning'? -- Getting to the heart of their unstoppable rapid advance." He will explain the growth spiral mechanism that Marugame Seimen practices to "keep winning" based on "purpose" and "core values," as well as a cutting-edge case study being carried out with XICA. Through this case study, we will provide practical hints that many marketers who promote "Marketing Leadership" can use to understand how to "take action on their own without fear of change."
Session Overview
- Date and time:2025/9/4(Thu)
- Venue:Biwako Otsu Prince Hotel
- theme:What is the growth spiral that Marugame Seimen practices to "continue to win"? --Unlocking the essence of their unstoppable success
Speakers/panelist:
Katsuaki Nagumo
Executive Officer and CMO of Toridoll Holdings Co., Ltd., Head of KANDO Communications Division, and Managing Director and Head of Marketing Division of Marugame Seimen Co., Ltd.
Graduated from the Graduate School of Commerce at Waseda University with an MBA.
He has served as marketing manager for various brands at B2C companies such as Konami Sports and SAZABY LEAGUE.
Joined Toridoll Holdings in 2018. Has been in his current position since 2022.
He also provides marketing consulting to apparel brands and food manufacturers.
Yoshiaki Hirao
XICA Co., Ltd.
President & CEO
A graduate of Keio University, Faculty of Policy Management. Yoshiaki witnessed the banruptcy of his father's company, and this drove him to discover the potential of management support through statistical analysis in university. He founded XICA Co., Ltd. in February 2012. Based on his background in statistics and economics, he has provided extensive marketing consulting services to a number of major clients, and he has served as a product owner in the development of various products at XICA.
About us
XICA is a data science firm that supports data-driven decision-making. We provide services that target and maximize sustainable growth by leveraging data science to address our clients' business challenges. With high-precision data science supported by leading data scientists and researchers from Japan and overseas as our core weapon, we achieve business and marketing results through the high level of application skills of our experienced personnel in areas such as strategic consulting, execution support, and technology implementation.
- Representative:Representative Director and CEO Yoshiaki Hirao
- Location:Tokyo, Minato-ku, Roppongi 3-1-1 Roppongi T-Cube 14F
- Founded : 2012
- URL:https://xica.net/
- Facebook:https://www.facebook.com/XICA.japan/
- X:https://x.com/xica_official
*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.
Inquiries regarding this press release
- XICA Corporation Public Relations Officer: Kunimatsu
- TEL：03-6380-9897
- E-MAIL:pr@xica.net