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10 “Next Generation Innovative Companies” selected by investors and entrepreneurs

MAGELLAN's customer success team explains the appeal of "MMM analysis x human support"

The era of TV commercials is turning creativity into science. The power of brainwave analysis and data science to achieve the desired results

Why is mass advertising necessary for EC? We asked about the secret of "highly reliable TV commercials" that lead to results.

Going cookieless is not a crisis but an opportunity - From a focus on clicks to marketing that emphasizes user experience

The time has come when marketers who cannot use data as a weapon will not be able to survive.

The key to transforming a company into a data-driven one is communication between management and data professionals