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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Data Analysis] Articles
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ColumnUse dummy variables to make multiple regression analysis more flexible!
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
- Tips for realization
Data science is a means of utilizing "experience and intuition"
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ColumnWhat is the optimal attribution model? Comparing the mechanisms of the representative analysis methods MMM and MTA
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ColumnRead on to understand. 10 common mistakes in multiple regression analysis | Marketing and multiple regression analysis - Part 3
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It's dangerous to think that a high coefficient of determination is OK! Let's understand the coefficient of determination correctly
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ColumnLearning with diagrams makes it easier to understand! | Marketing and Multiple Regression Analysis – Part 1
