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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Data Analysis] Articles
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ColumnA practical roadmap for becoming a marketer who uses data analytics to get results: Moving beyond "just doing it" to strategic decision-making
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Refine the 4Ps of marketing with data: Examples of how data is used in the 4Ps
- Data utilization
[Basics of data visualization ⑤] 3 points for creating graphs for a successful presentation
- Data utilization
[Basics of data visualization ④] Tips for creating easy-to-read graphs with scales, legends, and axis labels
- Data utilization
[Basics of data visualization ③] “Time-saving techniques” to create an appealing design for Excel graphs
- Data utilization
[Basics of data visualization ②] Why are Excel graphs difficult to understand?
- Data utilization
[Basics of data visualization ①] Basics of visualization and characteristics of each graph
- Data utilization
Why is MMM needed by marketers now?
