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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
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XICA Analysis InsightAre SNS ads effective? ～Advertisement effect on business results～
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What is attribution analysis? A simple explanation of the overview, typical analysis models, and analysis methods
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How Significant is the "Brand Equity Building Effect" of TV Commercials? Unveiling the Core of Advertising Impact Through Statistical Analysis
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ColumnWhat is video advertising? A thorough explanation of the reasons behind its popularity, its advantages and disadvantages, and the key points to success
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How to make TV commercials more efficient? Improve efficiency by optimizing everything from planning to creative, including measuring effectiveness.
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ColumnThe Importance of Branding and Creativity: The Actual Short-, Medium-, and Long-Term Effects of Advertising
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What are in-feed ads: advantages and disadvantages
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ColumnBefore analyzing advertising effectiveness from viewer ratings: Can you trust viewer ratings?
