Translation Disclaimer: This site uses automatic translations. Please refer to Japanese as the original content.
News About XICA Recruitment information Company
XICA AI-era decision-making engine - Service brand logo
AI Decision Engine
Services
Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation Customer data analysis (CRM) Segment design and customer retention Revenue Growth Management (RGM) Optimizing pricing and promotions Consumer Trend Analysis (TREND) SNS analysis and consumer insights Marketing Strategy Design (STRATEGY) Strategy planning and concept design Incorporate these into organizational decision-making →
Insights
Interview video (Nawa × Hirao) Transform decision-making into an asset. Case studies and Reports Media/Column Articles Seminar Information Marketing Science Lab Tech Blog↗ Book/Publications
Clients
Itoen Event Reports Use one decision as an asset for the next decision. glasses top Examples of support/accompaniment Where is the next customer? プリマハム Examples of support/accompaniment Challenging the leading brand エステー Event Reports Bringing a mature brand back into action. KDDI Examples of support/accompaniment Will a change in mindset lead to results? Marugame Seimen Examples of support/accompaniment What determines the win rate? View all customer case studies →
Contact
Contact
Navigation
  • AI Decision Engine
    • Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors
    • Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation
    • Customer data analysis (CRM) Segment design and customer retention
    • Revenue Growth Management (RGM) Optimizing pricing and promotions
    • Consumer Trend Analysis (TREND) SNS analysis and consumer insights
    • Marketing Strategy Design (STRATEGY) Strategy planning and concept design
    • Incorporate these into organizational decision-making →
    • Interview video (Nawa × Hirao) Transform decision-making into an asset.
    • Case studies and Reports
    • Media/Column Articles
    • Seminar Information
    • Marketing Science Lab
    • Tech Blog↗
    • Book/Publications
    • Itoen Event Reports Use one decision as an asset for the next decision.
    • glasses top Examples of support/accompaniment Where is the next customer?
    • プリマハム Examples of support/accompaniment Challenging the leading brand
    • エステー Event Reports Bringing a mature brand back into action.
    • KDDI Examples of support/accompaniment Will a change in mindset lead to results?
    • Marugame Seimen Examples of support/accompaniment What determines the win rate?
    • View all customer case studies →
Company
News About XICA Recruitment information Company
Language
Contact

Categories

All categories
  • All categories
  • Data utilization
  • Challenge tips
  • Hints for ideas
  • Tips for realization
  • Column
  • About XICA
  • XICA Analysis Insight

Tags

all tags
  • AI
  • CMM
  • MMM
  • SDGs・ESG
  • Innovation
  • Interview
  • Culture
  • Cookie-less
  • XICA-RON
  • Improving Skills
  • Stereotype
  • Diversity
  • Data science
  • Data analysis
  • Marketing Strategy
  • Mindset
  • Privacy protection
  • Realization
  • Conversation
  • Ads
  • challenging
  • Idea
  • statistics
  • Serial
all tags

All articles

  • The science of marketing: How to use research design and statistical analysis
    2024.06.11 Column

    The science of marketing: How to use research design and statistical analysis

    Read More
  • A practical roadmap for becoming a marketer who uses data analytics to get results: Moving beyond "just doing it" to strategic decision-making
    2024.05.26 Column

    A practical roadmap for becoming a marketer who uses data analytics to get results: Moving beyond "just doing it" to strategic decision-making

    Read More
  • Refine the 4Ps of marketing with data: Examples of how data is used in the 4Ps
    2024.05.17 Column

    Refine the 4Ps of marketing with data: Examples of how data is used in the 4Ps

    Read More
  • The science of branding: How to increase brand equity and drive business results?
    2024.05.13 About XICA

    The science of branding: How to increase brand equity and drive business results?

    Read More
  • Key points for making rational decisions with incomplete information
    2024.05.07 Column

    Key points for making rational decisions with incomplete information

    Read More
  • An easy-to-understand explanation of the basic knowledge of data science that business people should know | What are algorithms, machine learning, and big data?
    2024.03.11 Column

    An easy-to-understand explanation of the basic knowledge of data science that business people should know | What are algorithms, machine learning, and big data?

    Read More
  • [Basics of data visualization ⑤] 3 points for creating graphs for a successful presentation
    2024.03.04 Data utilization

    [Basics of data visualization ⑤] 3 points for creating graphs for a successful presentation

    Read More
  • [Basics of data visualization ④] Tips for creating easy-to-read graphs with scales, legends, and axis labels
    2024.03.04 Data utilization

    [Basics of data visualization ④] Tips for creating easy-to-read graphs with scales, legends, and axis labels

    Read More

Paging posts

1...567...30

From the early days of data science,
we support the decision-making of leading Japanese companies

AI Decision Engine — Decision-making engine for the AI ​​era

From data analysis questions to decision-making design.

Regardless of the stage of consideration, please tell us about the current situation.

Contact
It's fine if the points aren't fully organized yet. I'd like to hear about the current situation.

→

Organizing the issues
Based on the information you've provided, I will narrow down the questions that need to be answered.

→

Proposed approach
Within the scope appropriate to the data and time period,
I will provide you with a detailed plan of how to proceed.

Start the consultation

AI Decision Engine

  • AIDE Overview
  • ↳ CORE 01 / Decision Insight
  • ↳ CORE 02 / Decision Refinement
  • ↳ CORE 03 / Decision Intelligence
  • ↳ AI Platform (AIP)
  • ↳ How to get started

Services

  • Customer Selection Mechanism Discovery (CMM)
  • Investment Mechanism Discovery (MMM)
  • Customer Data Analysis (CRM)
  • Revenue Growth Management (RGM)
  • Consumer Trend Analysis
  • Marketing Strategy Design

Insights

  • Interview video (Nawa x Hirao)
    ↳ Transform decision-making into an asset
  • Case studies and Reports
  • Media/Column Articles
  • Seminar Information
  • Marketing Science Lab
  • Tech Blog↗
  • Book/Publications

Clients

  • Customer Case Studies

About XICA

  • About XICA
  • Company
  • Recruitment information
  • News
  • About PR and interviews
© 2026 XICA Co., Ltd. Basic policy regarding the proper handling of specific personal information, etc. Privacy Policy Information Security Policy
X↗ Facebook↗ LinkedIn↗