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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Challenge tips"Non-cognitive abilities" are the key to the revival of the soccer world -- Clearson Shinjuku's challenge to become the world's best soccer club from Japan's most diverse city
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Hints for ideasLife itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
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ColumnHow to choose media and advertising media with maximum cost effectiveness
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ColumnWhat is advertising effectiveness measurement? Indicators for each medium and how to use each
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XICA Analysis InsightWhat is the optimal analysis method for visualizing marketing effects? Explanation of important points regarding analysis methods that companies should choose
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About XICAOrientation doesn't need to be "smart"! Generous information sharing is what brings out the best proposals
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ColumnWhat is advertising effectiveness measurement? Explaining the measurement indicators and effectiveness analysis methods for mass and web advertising, and four points for effective use
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XICA Analysis InsightThe impact of the coronavirus on business results and future prospects as seen from measuring the effectiveness of OOH advertising
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ColumnWhat is advertising simulation? Introducing the key points for considering optimal marketing measures
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About XICALet's face marketing in this rapidly changing era with a "non-partisan" approach that transcends corporate boundaries
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