Next-generation management required in the AI ​​era

He spearheaded the "Kit Kat Exam Support Campaign," leading Kit Kat to become the world's number one business, and until March 2020, as President and CEO of Nestlé Japan Ltd., he built the Nescafé Ambassador model through DX, growing it into an ultra-high-profit company with a margin of over 20%. Since April 2020, he has been active as a producer of innovation creation through DX as President and CEO of K&Company. After leaving Nestlé, he has served as a management advisor and outside director for several companies, including CyberAgent, and also runs his own school specializing in innovation creation called "Takaoka Innovation Dojo."

He holds an MBA from Waseda University Graduate School of Commerce. He has held various marketing leadership positions at B2C companies such as Konami Sports and Sazaby League. He joined Toridoll Holdings in 2018 and has been in his current position since 2022. He has led the domestic and international business growth of the Toridoll Group and Marugame Seimen with his unique marketing methods, such as "emotion-driven marketing," which utilizes intuition and data science to increase the probability of brands being chosen. He received the Excellence Award at the "Marketer of the Year" awards in 2025. He also provides marketing consulting for apparel brands and food manufacturers.

He graduated from the Faculty of Agriculture, Tokyo University of Agriculture and Technology in 1993. In the same year, he joined Kewpie Corporation and engaged in research and development work, mainly on prepared foods. Since 2011, he has led the company's overseas expansion strategy from the perspectives of product development and marketing, supporting the expansion of various locations. In 2018, he became the president of the Thai subsidiary, and after returning to Japan in 2021, he has been working to improve the accuracy of Kewpie's marketing, mainly in the research and development departments. In October 2024, he assumed the position of General Manager of the newly established Marketing Division.

Joined Ito En Co., Ltd. in April 1998. In 2004, was assigned to the Product Planning Department of the Marketing Division, where he was in charge of product planning for Oi Ocha, the TEAS'TEA black tea brand, and Healthy Mineral Barley Tea. In May 2019, he became the General Manager of the Marketing Division, and in May 2022, he was appointed Executive Officer.

After joining Recruit in 2008, he worked at Google before returning to Recruit. He has served as a marketing manager in a variety of business areas, including travel, housing, SaaS, and educational support, and has been in his current position since April 2025.

After graduating from the Faculty of Political Science and Economics at Meiji University, he joined Nippon Mobile Communications Inc. (now KDDI). He gained experience in customer service, sales planning, and marketing departments, and has been in charge of advertising and public relations since 2018. Since 2021, he has been in charge of the Brand Communication Division, where he is responsible for branding and communication for the corporate brand KDDI and business brands au, UQ, and povo. He is promoting new initiatives that are not bound by the past, such as developing data-driven marketing methods and challenging himself with AI-powered communication methods.

He graduated from the Faculty of Policy Management at Keio University in 2012. His father's company went bankrupt, a formative experience that led him to discover the potential of management support through statistical analysis, which he encountered during his university years. He founded XICA Co., Ltd. in February 2012. To date, he has supported over 280 companies, primarily enterprises, and has contributed to highly reproducible business growth as a "data science firm that creates a business growth spiral."