Kewpie, which boasts a high market share in mayonnaise and dressings, is taking on the challenge of marketing digital transformation with the aim of strengthening its core products and expanding its value-added products. As the company achieves favorable results, including forecasting record-high profits this fiscal year, it is working to achieve further growth by collaborating with its organization and optimizing its marketing overall, centered on data utilization.

At this event, we have invited Kewpie's Executive Officer and General Manager of Marketing, Nakajima Ken, to talk about Kewpie's efforts toward overall optimization of marketing, focusing on the example of their Deep Roasted Sesame Dressing, which has maintained the number one position in the dressing rankings for over 20 years.

*This event is exclusive to XICA MARKETING SCIENCE LAB members.
*Please register as a member before applying.

Recommended for:

• Those who want to learn about specific initiatives aimed at organizational collaboration and overall marketing optimization based on data utilization
• Those who want to promote brand and product growth strategies
• Those who want to learn about marketing DX cases from companies that have long-standing market-leading products and apply it to their own companies

event program

*The program schedule is subject to change.

Speaker introduction

Mr. Ken Nakajima
Kewpie Corp.
Executive Officer, Head of Marketing

Graduated from the Faculty of Agriculture, Tokyo University of Agriculture and Technology in 1993. After joining Kewpie Corporation, he worked in research and development, mainly on prepared foods. Since 2011, he has led the company's overseas expansion strategy from the product development and marketing aspects, supporting the expansion of various bases. After serving as president of the Thai subsidiary from 2018, he will return to Japan in 2021 and work to improve the accuracy of Kewpie's marketing, mainly in the research and development departments. In October 2024, he will become the head of the newly established Marketing Division.

Yoshiaki Hirao
President and CEO of XICA Corporation

A graduate of Keio University, Faculty of Policy Management. Yoshiaki witnessed the banruptcy of his father's company, and this drove him to discover the potential of management support through statistical analysis in university. He founded XICA Co., Ltd. in February 2012. Based on his background in statistics and economics, he has provided extensive marketing consulting services to a number of major clients, and he has served as a product owner in the development of various products at XICA.

Event Outline

Application

Update as of August 3th : As we have received more applications than we can accommodate, there is a possibility that you may not be able to participate as a result of the lottery.

Applications are now closed.