Did you know that 95% of people's behavior is determined by their "unconsciousness", which does not appear in surveys or interviews?
In this article, we will scientifically explain the importance of the unconscious in marketing, and introduce a new method that makes it possible to quantify the unconscious and take creative thinking to the next level.

I recommend this hotel

  • Those who feel that the results of surveys and interviews are not being properly utilized in creative planning and production, and are not leading to results
  • Those who want to have clear criteria for evaluation in each process of creative production
  • Those who want to improve the results of creative work such as TV commercials in a reproducible manner
  • Those who feel that creative production is overly dependent on specific individuals

Material content

  • Emotions and behavior
    • Emotions are the basis of all human behavior
  • How emotions work
    • The difference between emotions and feelings
    • What are the four steps to verbalizing emotions?
    • 95% of the purchasing decision process is unconscious
  • How to measure emotions
    • Methods and metrics for measuring the unconscious
    • How to create TV commercial creative that achieved a 60% increase in purchases

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