With the popular MMM, we will introduce an analysis example that visualizes the sales impact of "branding advertising", which has been thought to be difficult to understand, and provides numerical basis for reconsidering budget cuts.

I recommend this hotel

  • Those looking for a way to quantitatively understand the effectiveness of branding advertising
  • For those who are interested in a sales decline simulation when branding advertisements are suppressed or stopped.
  • If you are wondering whether you should continue running TV commercials (branding advertisements) in the future
  • Those who are interested in analysis cases using "MMM (Marketing Mix Modeling)"

Material content

  • Conflicts in branding advertising
  • What will happen to sales three years later if the budget for TV commercials is reduced?
  • Solving marketing issues with the popular MMM
  • Should we continue advertising on TV?
    -Comparing effectiveness and efficiency with online advertising-

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