We will be looking at advertising effectiveness analysis in the cookie-less era, and will introduce examples of how companies are responding, as well as a case study of a major domestic cosmetics manufacturer that achieved an 11% increase in sales by utilizing the notable MMM method.
Recommended for those who have questions such as
- Those who are interested in the current state of companies' responses to the cookie-less movement and trends
- Those looking for a method to analyze advertising effectiveness that does not rely on cookies
- Are you interested in the case study of a major domestic cosmetics manufacturer that successfully increased sales by approximately 11% using MMM?
Material content
- Previous use of cookies
- Cookie regulations and their impact
- Challenges of advertising effectiveness analysis due to cookie regulations
- "MMM" - an advertising effectiveness analysis method attracting attention in the cookie-less era
- A case study of a major domestic cosmetics manufacturer that achieved an 11% increase in sales volume by utilizing MMM
Fill in the form to download materials (Japanese only)