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Case Studies & Reports Download
Materials useful for marketing
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From introduction to practice: Five checkpoints for effectively utilizing MMM
In order to effectively utilize "MMM (Marketing Mix Modeling)", it is essential not only to analyze, but also to interpret the results by comparing hypotheses with the results of the analysis, and to involve the organization in taking action.
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Marketing Agenda 2024
Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's data science method
Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The man at the helm is Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings and Director of Marketing at Marugame Seimen...
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The cutting edge of marketing strategy formulation: Uncovering the mechanism of brand selection using "CMM"
In a highly competitive environment, companies are required to accurately communicate the appeal of their brands to consumers. However, it is not easy to accurately identify the key drivers that determine brand selection.
Therefore... -
The key to successful marketing: 10 things to check before introducing MMM
To successfully implement Marketing Mix Modeling (MMM), it is essential not only to collect data but also to set clear objectives, identify issues, and develop appropriate hypotheses.
So, this white paper... -
Marketing Agenda Tokyo 2024
Kewpie takes on the challenge of total marketing optimization through digital transformation ── The key to organizational collaboration is a data-driven decision-making platform
Kewpie continues to contribute to food and health around the world with its philosophy of "delicious, kind, and unique." While achieving such strong results this fiscal year that it expects to achieve its highest annual profit ever, it is also working to strengthen its core products and expand its value-added products through marketing...
Articles in all categories
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Category Problem solvingSuccessful examples of visualizing effects in offline advertising
- Quantifying ROI and ripple effects that were previously difficult to see -
In offline advertising, where it has been said that it is difficult to accurately assess the effects, we will introduce two companies that have succeeded in visualizing ROI and the ripple effect on online advertising.
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Category Trend informationAdvertisement effectiveness analysis in the cookieless era
～Manufacturer Edition～
We will be looking at advertising effectiveness analysis in the cookie-less era, and will introduce examples of how companies are responding, as well as a case study of a major domestic cosmetics manufacturer that achieved an 11% increase in sales by utilizing the notable MMM method.
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Category Problem solvingIs the effect of TV commercials only to increase awareness?
- Visualize the effect on "sales" and the advertising slots that lead to increased sales - Direct mail order companies
We will introduce a case study of a direct mail order company that visualized the impact of offline advertising on sales based on the hypothesis that ``TV commercials should have a sales effect, although it cannot be measured using current analysis methods.''
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Category Problem solvingShould you increase your budget for TV commercials or social media ads?
- The key is to analyze the effects, including indirect and residual effects - Online insurance companies
Based on hypotheses such as "TV commercials should have the greatest sales effect" and "There should be differences in effectiveness depending on the creative," we conducted an analysis of advertising effectiveness across media and on a creative basis.
Change budget allocation based on the suggestions obtained from the analysis... -
Category Problem solvingIs it true that offline advertising such as TV commercials and inserts is ineffective?
- Detailed analysis by area reveals effectiveness - Food & Beverage Company Edition
The analysis proved the hypothesis that "even initiatives whose effectiveness is difficult to measure, such as television commercials, must be contributing to sales."
We will also introduce a case study of a food and beverage company that was able to see an increase in customer numbers of approximately 20% by changing its budget allocation. -
Category Problem solvingVisualize the effects of TV commercials, which are difficult to understand, and increase sales.
~Success stories from two manufacturers~
Compared to online advertising, it is difficult to accurately gauge the effectiveness of TV commercials.
We will introduce how to visualize the effects numerically and increase sales using case studies from two major manufacturers. -
Category Problem solvingWe are entering an era where TV commercials can achieve the desired results.
~ Case study of achieving a 70% increase in results through data-driven creative production ~
It is difficult to quantitatively judge whether television commercial creative is good or bad.
We will introduce, with examples, how to create creative content that will lead to desired results, such as increasing awareness and promoting purchases. -
Category Problem solvingAchieving TV commercial placement that not only increases reach but also maximizes sales
～Success stories of major consumer goods manufacturers～
Television commercials are a large investment and therefore require a more precise strategy. We will introduce how to optimize your planning and a case study that successfully improved results by 10% with the same budget.
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Category Trend informationIn this rapidly changing era, how can you optimize your advertising investment to maximize business results?
The marketing environment is undergoing drastic changes these days.
We will introduce you to ways to optimize your advertising investment to maximize business results, even in situations where previous experience and common sense do not apply.