In a highly competitive environment, companies are required to accurately communicate the appeal of their brands to consumers. However, it is not easy to accurately identify the key drivers that determine brand selection.
In this white paper, we explain "CMM (Consumer Mix Modeling)," an analytical method that statistically analyzes the mechanism of consumer brand selection and enables effective strategy design. How can CMM be used to dig deeper into consumer insights that could not be fully captured by conventional questionnaire surveys and incorporate them into concrete marketing strategies? We will explain in detail using examples from a restaurant chain.
This white paper will provide practical tips for those who have challenges such as "I want to accurately convey the appeal of my brand" or "I can't use the results of my research and analysis in my strategy."

Recommended for those who have questions such as

  • Those involved in marketing strategy planning
  • Those who feel that they have not been able to effectively utilize traditional surveys and market analysis in their strategies
  • Those who want to learn about CMM through actual cases

Material content

  • The difficulty of properly communicating the appeal of a brand
  • How can you increase your chances of success in a world where there are no right answers?
  • What is CMM, the forefront of marketing strategy formulation?
    • Definition and characteristics of CMM

    • Differences from conventional questionnaire surveys

    • Should "Taste" Be the Key? A Case Study of Optimizing Marketing Strategies for a Restaurant Chain

  • In conclusion

Fill in the form to download materials (Japanese only)