Branding advertising is not intended for short-term sales, so it is difficult to understand its impact on sales. In order to correctly evaluate the effectiveness of branding advertising, it is important to take into account the "brand accumulation effect" (the effect that continues to produce results over the medium to long term even after the advertisement has been published).
This time, we will introduce the latest case study in which marketing investment was optimized by visualizing the brand accumulation effect of TV commercials and clarifying the correct ROAS.

I recommend this hotel

  • For those interested in brand accumulation effects
  • Those looking for a way to quantitatively understand the effectiveness of branding advertising
  • For those who are interested in a sales decline simulation when branding advertisements are suppressed or stopped.
  • If you are wondering whether you should continue running TV commercials (branding advertisements) in the future

Material content

  • Conflicts in branding advertising
  • Overview of MMM
    ～What are the four advertising effects that can be visualized～
  • What will happen to sales three years later if the budget for TV commercials is reduced?
  • Did you know that ROAS increases by approximately 5 times when brand accumulation effects are taken into account?
    ～Example of visualizing the true value of TV commercials～

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