We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.

I recommend this hotel

  • For those interested in quantifying integrated marketing effects
  • People who have problems understanding not only the short-term but also the medium- to long-term effects of measures.
  • For those who are interested in quantifying the impact of price fluctuations on results.
  • Those who want to clarify the optimal measures for each sales channel
  • Those who are interested in visualizing “product power (results achieved with a single product)”

Material content

  • Overview of MMM (Marketing Mix Modeling)
  • Analysis example of promotion consideration

    • Visualization of short-term effects and brand cumulative effects of TV commercials

    • Suggestions/actions

    • (Reference) How much will the results decrease if the TV commercial budget is reduced?

  • Analysis example considering price

    • Visualization of price increase impact

    • Suggestions/actions

    • (Reference) What is nonlinear analysis?

  • Analysis example of Place consideration

    • Elucidation of measures to maximize results in stores and EC combined

    • Suggestions/actions

  • Example of analysis considering product

    • Visualization of “product power”

    • Suggestions/actions

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