We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.

Recommended for those who have questions such as

  • For those interested in quantifying integrated marketing effects
  • People who have problems understanding not only the short-term but also the medium- to long-term effects of measures.
  • For those who are interested in quantifying the impact of price fluctuations on results.
  • Those who want to clarify the optimal measures for each sales channel
  • Those who are interested in visualizing “product power (results achieved with a single product)”

Material content

  • Overview of MMM (Marketing Mix Modeling)
  • Analysis example of promotion consideration

    • Visualization of short-term effects and brand cumulative effects of TV commercials

    • Suggestions/actions

    • (Reference) How much will the results decrease if the TV commercial budget is reduced?

  • Analysis example considering price

    • Visualization of price increase impact

    • Suggestions/actions

    • (Reference) What is nonlinear analysis?

  • Analysis example of Place consideration

    • Elucidation of measures to maximize results in stores and EC combined

    • Suggestions/actions

  • Example of analysis considering product

    • Visualization of “product power”

    • Suggestions/actions

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