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MMM Reality: 2024 Edition

Branding advertising should also evaluate the “brand accumulation effect”

Those who control the 4Ps control business.

What is the optimal investment ratio between branding ads and mowing ads?

Can the effect of branding advertising on sales be proven?

Should those TV commercials really be stopped?

What is "MMM" that all marketers should know about?

What are the mid- to long-term business losses that reducing investment in branding will cause?