Data science x consulting
Marketing Support Case Studies

Clarifying the relationship between consumer awareness and business results, and optimizing communication

Uncovering the "key drivers" that will increase your business success rate

During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.

We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.