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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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Introduction interview

Here are some examples of how our customers are using our solutions.

  • Category IT/Information Communication

    Clarifying the relationship between consumer awareness and business results, and optimizing communication

  • Category Travel/Restaurant

    Uncovering the "key drivers" that will increase your business success rate

  • Category Travel/Restaurant

    During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

  • Category Distribution / retail

    Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.

  • Category Service (education)

    We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.

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  • IT/Information Communication
  • Service (Entertainment)
  • Service (real estate)
  • Service (human resources)
  • Service (education)
  • Service (Beauty/Health)
  • Miscellaneous
  • Manufacturer (apparel/cosmetics)
  • Manufacturer (durable consumer goods)
  • Manufacturer (food/consumables)
  • Travel/Restaurant
  • Distribution / retail
  • Finance and Insurance

Tag

TVCM planning optimization
  • KPI settings
  • Budget allocation optimization
  • Advertising effect visualization
  • Confirm cost effectiveness
  • TVCM planning optimization
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[TVCM Planning Optimization] Article

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Media

See more
  • 2025.10.16 Data utilization

    5 steps to help you avoid confusion when analyzing data, starting today

  • 2025.10.03 Column

    Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

  • 2025.08.22 Column

    What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

  • 2025.07.14 Column

    Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

  • 2025.06.09 Column

    Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

  • 2025.06.09 About XICA

    Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

  • 2025.06.03 Column

    Turning environmental change into your ally: Marketing strategies to win in the market

  • 2025.05.20 Column

    The first step towards a data-driven marketing organization: A practical approach

  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

  • 2025.04.30 Column

    Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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IS 793966 / ISO 27001

XICA is a data science firm dedicated to helping organizations achieve continuous competitive advantage.
Our team of professionals combines data science and consulting expertise to drive business success.
By creating a growth spiral that cycles customers with your company and strategy with execution, we deliver winning marketing solutions to our clients.

© XICA CO.,LTD.

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