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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

© XICA CO.,LTD.

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Introduction interview

Here are some examples of how our customers are using our solutions.

  • Category IT/Information Communication

    Clarifying the relationship between consumer awareness and business results, and optimizing communication

  • Category Travel/Restaurant

    Uncovering the "key drivers" that will increase your business success rate

  • Category Travel/Restaurant

    During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

  • Category Distribution / retail

    Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.

  • Category Service (education)

    We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.

Category

Travel/Restaurant
  • All categories
  • IT/Information Communication
  • Service (Entertainment)
  • Service (real estate)
  • Service (human resources)
  • Service (education)
  • Service (Beauty/Health)
  • Other
  • Manufacturer (apparel/cosmetics)
  • Manufacturer (durable consumer goods)
  • Manufacturer (food/consumables)
  • Travel/Restaurant
  • Distribution / retail
  • Finance · Insurance

Tag

All tags
  • KPI settings
  • Budget allocation optimization
  • Advertising effect visualization
  • Confirm cost effectiveness
  • TVCM planning optimization
All tags

[Travel, Accommodation, Food & Drink] Articles

  • Marugame Seimen Co., Ltd.

    Category Travel/Restaurant

    Uncovering the "key drivers" that will increase your business success rate

  • Japan Pizza Hut Co., Ltd.

    Category Travel/Restaurant

    During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

  • Yukai Resort Co., Ltd.

    Category Travel/Restaurant

    I want to accurately understand the effectiveness of each media, including on- and off-line

  • Kura Sushi Co., Ltd.

    Category Travel/Restaurant

    Aiming to maximize results, we visualized the effects of promotions and were able to explain them with numerical evidence

Media

See more
  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

  • 2025.04.30 Column

    Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

  • 2025.04.30 Column

    The Basics and Importance of Causal Inference in Marketing

  • 2025.02.19 Column

    How to use MMM strategically: 10 important points that management should keep in mind

  • 2025.01.07 Column

    The Importance of Transparency in Marketing Mix Modeling (MMM)

  • 2024.12.24 About XICA

    Kewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report] 

  • 2024.12.24 About XICA

    Verbalization means "facing something seriously" ── What is necessary to provide value, as told by XICA consultants

  • 2024.12.18 Column

    New Attribution Methods for a Privacy-Focused Era

  • 2024.12.13 Column

    The limitations of marketers' intuition about advertising effectiveness: Key findings from research papers

  • 2024.12.05 Column

    Factors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)

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XICA

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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IS 793966 / ISO 27001

© XICA CO.,LTD.

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