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Data science x consulting
Marketing Support Case Studies
We will introduce a collection of case studies and interviews on how XICA has used its data science and consulting to provide marketing support and support to major companies.
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IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
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Travel/RestaurantUncovering the "key drivers" that will increase your business success rate
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Travel/RestaurantDuring the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.
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Distribution / retailAim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.
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Service (education)We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.
List of marketing support cases and customer testimonials
Articles in all categories
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NTT DoCoMo, Inc.
Category IT/Information CommunicationWe want to achieve “total optimization” rather than “partial optimization” of marketing.
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Ateam Brides Inc.
Category OtherStrengthening offline advertising to increase awareness -- Assessing the efficiency of each medium and aiming for optimal investment allocation
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Yukai Resort Co., Ltd.
Category Travel/RestaurantI want to accurately understand the effectiveness of each media, including on- and off-line
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BookLive Inc.
Category Service (Entertainment)We were looking for a way to make faster and more appropriate policy decisions that would lead to business growth.
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Anpha Corporation
Category Manufacturer (apparel/cosmetics)Want to visualize the effectiveness of advertising that contributes to sales in an increasingly complex customer journey
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Eureka Co., Ltd.
Category OtherDetermined branding activities undertaken amid strict advertising regulations -- aiming for optimal media allocation
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NTT Plala Inc.
Category IT/Information CommunicationVisualizing the effects of offline advertising, online advertising, and sales promotion measures -- aiming to maximize results through overall optimization
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Lion Corporation
Category Manufacturer (food/consumables)Marketing execution capabilities are being questioned in the commoditized daily necessities market -- the key is customer insight and visualization of promotional effects
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KDDI CORPORATION
Category IT/Information CommunicationAchieving maximum sales with minimal budget in a short period of time through bold organizational reform and unifying and automating advertising effectiveness analysis
