*Titles are as of the time of the interview.
ITO EN Co., Ltd.
Ito En's "Oi Ocha" brand is driving the evolution of decision-making with AI [Marketing Agenda 2026]
Faced challenges
What can be achieved with MAGELLAN
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Other customer testimonials
Other Client Testimonials
Top, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
Head of Brand Strategy
Akihiko Saito
Service
We operate store brands such as "Megane Ichiba," "ALOOK," and "LENS STYLE," selling eyeglasses and contact lenses. In particular, "Megane Ichiba" boasts the top market share in the domestic eyeglasses industry, operating 1,063 stores nationwide*.
* As of 2025 month
Activities
MeganeTop has visualized its "unique value" that makes customers choose them through data, clarifying strategic priorities. Moving forward, they aim to thoroughly implement their strategy by disseminating the identified key drivers throughout the company as a "common language" that will serve as a guideline for actions at the operational level, while simultaneously fostering a data-driven organizational culture.
