Data science x consulting
Marketing Support Case Studies

Challenging the champion with data science.
Prima Ham's Marketing Transformation

Clarifying the relationship between consumer awareness and business results, and optimizing communication

Uncovering the "key drivers" that will increase your business success rate

During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.