Examples of [Budget Allocation Optimization]
FeaturedNotable Cases
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Distribution / retailTop, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
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Manufacturer (food/consumables)ST Corporation's Challenge: Redefining Mature Brands Through "Data Science x AI x Human Resources" [Brand Summit Spring 2026 Event Report]
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Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing Transformation -
IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
- Travel/Restaurant
Uncovering the "key drivers" that will increase your business success rate
List of marketing support cases and customer testimonials
[Budget Allocation Optimization] Article
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Eureka Co., Ltd.
Category Other InformationDetermined branding activities undertaken amid strict advertising regulations -- aiming for optimal media allocation
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Lion Corporation
Category Manufacturer (food/consumables)Marketing execution capabilities are being questioned in the commoditized daily necessities market -- the key is customer insight and visualization of promotional effects
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KDDI CORPORATION
Category IT/Information CommunicationAchieving maximum sales with minimal budget in a short period of time through bold organizational reform and unifying and automating advertising effectiveness analysis
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SMBC Consumer Finance Co., Ltd.
Category Finance and InsuranceAppropriate budget allocation for on- and off-duty was a big challenge
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