Zip code:106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
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© XICA CO.,LTD.
Data science x consulting
Marketing Support Case Studies
We will introduce a collection of case studies and interviews on how XICA has used its data science and consulting to provide marketing support and support to major companies.
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Distribution / retailTop, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
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Manufacturer (food/consumables)ST Corporation's Challenge: Redefining Mature Brands Through "Data Science x AI x Human Resources" [Brand Summit Spring 2026 Event Report]
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Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing Transformation -
IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
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Travel/RestaurantUncovering the "key drivers" that will increase your business success rate
List of marketing support cases and customer testimonials
[Budget Allocation Optimization] Article
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Ateam Brides Inc.
Category Other InformationStrengthening offline advertising to increase awareness -- Assessing the efficiency of each medium and aiming for optimal investment allocation
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BookLive Inc.
Category Service (Entertainment)We were looking for a way to make faster and more appropriate policy decisions that would lead to business growth.
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Eureka Co., Ltd.
Category Other InformationDetermined branding activities undertaken amid strict advertising regulations -- aiming for optimal media allocation
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Lion Corporation
Category Manufacturer (food/consumables)Marketing execution capabilities are being questioned in the commoditized daily necessities market -- the key is customer insight and visualization of promotional effects
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KDDI CORPORATION
Category IT/Information CommunicationAchieving maximum sales with minimal budget in a short period of time through bold organizational reform and unifying and automating advertising effectiveness analysis
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Twenty Four Seven Co., Ltd.
Category Service (Beauty/Health)We want to fairly evaluate all measures on an equal footing and lead to action.
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E.Design Insurance Co., Ltd.
Category Finance and InsuranceHow should you allocate your budget for awareness-based advertising to maximize conversions?
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Mediplus Inc.
Category Manufacturer (apparel/cosmetics)Searching for new evaluation indicators to replace direct CPO evaluation
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