Examples of [Budget Allocation Optimization]
FeaturedNotable Cases
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Distribution / retailTop, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
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Manufacturer (food/consumables)ST Corporation's Challenge: Redefining Mature Brands Through "Data Science x AI x Human Resources" [Brand Summit Spring 2026 Event Report]
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Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing Transformation -
IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
- Travel/Restaurant
Uncovering the "key drivers" that will increase your business success rate
List of marketing support cases and customer testimonials
[Budget Allocation Optimization] Article
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Prima Ham Co., Ltd.
Category Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing TransformationRead the story -
KDDI CORPORATION
Category IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
Read the story -
Marugame Seimen Co., Ltd.
Category Travel/RestaurantUncovering the "key drivers" that will increase your business success rate
Read the story -
Belluna Co., Ltd.
Category Distribution / retailAim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.
Read the story -
Shuei Preparatory School Co., Ltd.
Category Service (education)We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.
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Kose Co., Ltd.
Category Manufacturer (apparel/cosmetics)Visualize the effects of promotions using “sales” as an indicator rather than awareness or purchase intention
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Aeon Credit Service Co., Ltd.
Category Finance and InsuranceI want to firmly understand the cost-effectiveness of each advertising measure, including TV commercials.
Read the story -
NTT DoCoMo, Inc.
Category IT/Information CommunicationWe want to achieve “total optimization” rather than “partial optimization” of marketing.
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