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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

© XICA CO.,LTD.

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Introduction interview

Here are some examples of how our customers are using our solutions.

  • Category IT/Information Communication

    Clarifying the relationship between consumer awareness and business results, and optimizing communication

  • Category Travel/Restaurant

    Uncovering the "key drivers" that will increase your business success rate

  • Category Travel/Restaurant

    During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

  • Category Distribution / retail

    Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.

  • Category Service (education)

    We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.

Category

Service (Beauty/Health)
  • All categories
  • IT/Information Communication
  • Service (Entertainment)
  • Service (real estate)
  • Service (human resources)
  • Service (education)
  • Service (Beauty/Health)
  • Other
  • Manufacturer (apparel/cosmetics)
  • Manufacturer (durable consumer goods)
  • Manufacturer (food/consumables)
  • Travel/Restaurant
  • Distribution / retail
  • Finance · Insurance

Tag

All tags
  • KPI settings
  • Budget allocation optimization
  • Advertising effect visualization
  • Confirm cost effectiveness
  • TVCM planning optimization
All tags

[Services (Beauty and Health)] Articles

  • Twenty Four Seven Co., Ltd. 

    Category Service (Beauty/Health)

    We want to fairly evaluate all measures on an equal footing and lead to action.

Media

See more
  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

  • 2025.04.30 Column

    Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

  • 2025.04.30 Column

    The Basics and Importance of Causal Inference in Marketing

  • 2025.02.19 Column

    How to use MMM strategically: 10 important points that management should keep in mind

  • 2025.01.07 Column

    The Importance of Transparency in Marketing Mix Modeling (MMM)

  • 2024.12.24 About XICA

    Kewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report] 

  • 2024.12.24 About XICA

    Verbalization means "facing something seriously" ── What is necessary to provide value, as told by XICA consultants

  • 2024.12.18 Column

    New Attribution Methods for a Privacy-Focused Era

  • 2024.12.13 Column

    The limitations of marketers' intuition about advertising effectiveness: Key findings from research papers

  • 2024.12.05 Column

    Factors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)

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XICA

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

ISMS certification mark

IS 793966 / ISO 27001

© XICA CO.,LTD.

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