Data science x consulting
Marketing Support Case Studies

KDDI CORPORATION

Clarifying the relationship between consumer awareness and business results, and optimizing communication

Marugame Seimen Co., Ltd.

Uncovering the "key drivers" that will increase your business success rate

Japan Pizza Hut Co., Ltd.

During the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.

Belluna Co., Ltd.

Aim for overall optimization by visualizing the effects of each promotion such as TV commercials and catalogues, and optimizing investment allocation.

Shuei Preparatory School Co., Ltd.

We want to visualize the “correct” advertising effects, including not only direct effects but also assist effects, and allocate the budget optimally for each season.

Kose Co., Ltd.

Visualize the effects of promotions using “sales” as an indicator rather than awareness or purchase intention

Rheos Capital Works Co., Ltd.

YouTube measures aimed at acquiring customers with a high degree of “empathy” - I want to clarify how effective it is in terms of results

Marco Co., Ltd.

Visualizing the effectiveness of offline advertising is an issue
--I felt that it was difficult to properly evaluate media using conventional analysis methods.