Announcement of XICA's 12th anniversary 

XICA Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yoshiaki Hirao; hereinafter referred to as XICA), a marketing consulting business centered on data science, celebrated its 2024th anniversary on February 2, 20. We are grateful to have worked with many customers to date. Going forward, we will continue to work together as a data science partner to help our customers realize data-driven marketing. 

Business Transition 

XICA Co., Ltd. was established on February 2012, 2, and started a consulting business using statistical analysis. In September 20, it released MAGELLAN, an analysis solution that utilizes MMM (Marketing Mix Modeling), an effectiveness measurement method that quantifies the impact of various marketing measures on results, regardless of whether they are online or offline. By 2016, the number of companies that have adopted the solution exceeded 9. In recent years, it has been developing solutions that address issues that are difficult to solve with MMM alone, and is accompanying its clients' business growth through more comprehensive support.  

Representative message 

XICA has reached its 12th anniversary. First of all, I would like to express my gratitude to everyone involved with XICA. 

The trigger for the establishment of the company was the bankruptcy of the company where my father worked. I learned that there is "helpless sadness" in the world where people's lives are restricted without even being able to resist, so I started my musical career to heal people's sadness that has no outlet. In my musical career, I have seen many people who are talented but have various restrictions that stifle their own talent. At the same time, I studied economic policy at university and became fascinated with the world of statistics that leads to relationships between factors and results without ambiguity. "If human experience and intuition could be supported by quantitative techniques of statistical analysis, that bankruptcy might not have happened," "I want to create a world without restrictions where buried talent can bloom." With these thoughts in mind, I founded XICA, which aims to realize a transparent and fair society with the power of data science, with the purpose of "creating a fair world full of talent blooming." 

To date, the MMM service "MAGELLAN" has been introduced to over 250 companies. Currently, we are developing solutions that address issues that cannot be resolved by MMM alone, and are working to provide more comprehensive support to help clients realize data-driven marketing. At XICA, all of us believe in the potential of data science, and as professionals who take on the challenge of solving a wide range of problems, we will strive to create a society where everyone involved in marketing can develop their talents. We appreciate your continued support. 

December 2024, 2
XICA Co., Ltd.
Representative Director and CEO Yoshiaki Hirao

About us 

XICA is a data science partner that supports data-driven marketing. We provide professional services that deliver suggestions based on hypothetical thinking and data analysis and present concrete and effective solutions to clients' marketing issues. By continuing to hone the three strengths that compose data science: business understanding, statistical analysis, and IT engineering as the source of value we provide, we will elucidate the increasingly sophisticated marketing mechanisms and maximize marketing results. 

Based on our purpose of "creating a fair world full of blossoming talents," we will maximize the potential of people and companies and help everyone's talents blossom by creating a transparent and fair society using the power of data science. Realize. 

Representative: Yoshiaki Hirao, President and CEO 
Address: Roppongi T-Cube 3F, 1-1-14 Roppongi, Minato-ku, Tokyo 
Founded: 2012 
URL:https://xica.net/ 
service:https://marketing.xica.net/ 
Facebook:https://www.facebook.com/XICA.japan/ 
X:https://twitter.com/xica_official 
TechBlog:https://tech.xica.net/ 

*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries. 
*Other company names and product names mentioned are trademarks or registered trademarks of each company. 

Contact information regarding this press release

XICA Co., Ltd. Public Relations: Kubozono
TEL: 070-4870-6510／E-MAIL: pr@xica.net