XICA joins the Japanese branch of the UN Women-led Unstereotype Alliance
As a member company in the data science field, we are contributing to the elimination of stereotypes through advertising effectiveness measurement technology
XICA Corporation (Headquarters: Chiyoda-ku, Tokyo, CEO: Yoshiaki Hirao, hereinafter referred to as XICA) has joined the Japanese chapter of the Unstereotype Alliance, led by UN Women.
As a data science company, XICA will contribute to the activities of the Unstereotype Alliance by providing technology to measure advertising effectiveness.
About the Unstereotype Alliance
Launched at the Cannes Lions International Festival of Creativity in 2017, the Unstereotype Alliance is a global initiative led by UN Women to promote gender equality and eliminate harmful stereotypes through media and advertising, and a Japanese chapter was established in May 2020.
The aim is for corporate advertising to be a force for positive change and eliminate harmful stereotypes from society, with the aim of achieving the Sustainable Development Goals (SDGs), in particular gender equality and the empowerment of women and girls (SDG 5).
Background of joining XICA
To date, using its unique data science technology, XICA has provided over 170 companies with a means to fairly and quantitatively evaluate their advertising, as well as a highly transparent advertising trading system.
In an industry where opaque structures and practices remain, we aim to use the power of data science to create a structure in which information and capital can flow properly, making advertising more valuable not only to companies but to society as a whole.
XICA's efforts and the Unstereotype Alliance's efforts to create an equal society through advertising share many ideals, so we have decided to join the Japanese chapter and work together.
The Next Development
As a data science company, XICA will contribute to the efforts of the Unstereotype Alliance by utilizing its advertising effectiveness measurement technology, for example by verifying and visualizing the impact that the presence or absence of harmful stereotypes has on advertising effectiveness.
*The names and logos of XICA and XICA ADVA are registered trademarks or trademarks of XICA Corporation in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.
About XICA https://xica.net/
XICA, whose company name comes from the Japanese word "XICA," meaning "talent that appears brilliantly," is a data science company that harnesses the power of data to harness people's creativity for maximum results and unlock their talents. It provides "ADVA," a solution that utilizes data science to maximize marketing results. ADVA's service lineup includes "ADVA MAGELLAN," Japan's No. 1 (*1) advertising effectiveness analysis tool, which is highly regarded by major companies, with more than 100% of the top 2 companies (*30) in advertising expenditures using ADVA MAGELLAN for marketing analysis.
(*1) Survey period: October 2019-10, 16 / Survey overview: Image survey of 18 marketing mix modeling tools and on-off integrated analysis tools / Survey method: Online survey / Survey participants: 10-22 years old, male and female, nationwide, marketing occupation, employees of listed companies, employees of TV commercial advertising companies / Survey commissioned by: Shoppers Eye Co., Ltd.
(*2) Source: Top 300 companies with the highest advertising expenses | Toyo Keizai Online | September 2017, 09 (http://toyokeizai.net/articles/-/10)
[Contact for press release inquiries]
XICA Corporation Public Relations Officer: Kunimatsu
TEL: 03-6380-9897/
E-MAIL: pr@xica.net
XICA PR (Innovation Bridge): Yuko Takimoto
Mobile: 090-2300-5942／E-MAIL: hiroko.takimoto@inbridge.jp