XICA and Bankable enter into business partnership

Support for fundraising for advertising expenses. Helping growing companies accelerate their business efficiently.contribution.

XICA Inc. (headquarters: Chiyoda-ku, Tokyo; CEO: Hirao Yoshiaki; hereinafter referred to as XICA), which provides marketing solutions based on data science, has entered into a business partnership with Bankable Inc. (headquarters: Chiyoda-ku, Tokyo; CEO: Takase Daisuke; hereinafter referred to as Bankable), which provides the advertising fee installment and deferred payment (BNPL) (*1) service "AD YELL", which does not put a strain on working capital, on June 2022, 6.

XICA and Bankable will begin offering joint solutions that provide end-to-end support, from raising funds for advertising expenditures to maximizing the ROI (return on investment) of the procured advertising expenditures, thereby contributing to accelerating the efficient business growth of advertising clients.

(*1) An abbreviation for "Buy Now, Pay Later," a deferred payment method. Because credit checks are simple, the market is expanding, especially among young people in Europe and the United States. The market size is expected to expand further in the future, and the spread of BtoB services is also attracting attention.

About the Companies

XICA provides Japan’s No. 1 (*2) integrated marketing analysis tool “MAGELLAN” and data strategy ad agency “ADVA”, and supports the mid- to long-term business growth of advertisers by maximizing marketing ROI (return on investment) using data science techniques.

Meanwhile, Bankable offers "AD YELL," a service that allows businesses to install and pay advertising fees after the fact, and supports business growth from a fundraising perspective for businesses that often face challenges in raising funds, particularly in the marketing field, such as advertising expenses, as it is difficult to obtain loans.

(*2) Survey period: October 2019-10, 16 / Survey overview: Image survey of 18 marketing mix modeling tools and on-off integrated analysis tools / Survey method: Online survey / Survey participants: 10-22 years old, male and female, nationwide, marketing occupation, employees of listed companies, employees of TV commercial advertising companies / Survey commissioned by: Shoppers Eye Co., Ltd.

Overview of the business partnership

The partnership between XICA and Bankable will enable advertisers to provide comprehensive support, from raising funds for advertising expenditures to maximizing the ROI of the advertising expenditures raised.

XICA shares Bankable's philosophy of "striving to create a society where people who devote their lives to providing great products and services can take on new challenges regardless of the size of their company," and will contribute to accelerating the efficient business growth of ambitious companies by providing solutions that combine the technologies of both companies.

[Latest Developments] Supporting D2C businesses with financing and advertising for TV commercials

As a starting point for the two companies' joint solution development, the companies will initially target D2C businesses, who often face challenges in raising funds for advertising expenses, by providing support for financing and placing TV commercials, which are expected to generate high ROI.

We aim to improve business results quickly by supporting TV commercial financing and advertising, while also using XICA's integrated marketing analysis technology to help improve overall marketing ROI and business growth in the mid- to long-term.

[Future developments] Improving solution value through data and technology collaboration

By combining the data and analysis technologies owned by both companies, we aim to improve the accuracy of advertising investment simulations and monitoring. By utilizing data, we will continue to conduct research and development to realize a continuous PDCA cycle for fundraising and ROI improvement, rather than focusing solely on short-term business results, and to support the business growth of advertiser companies in the medium to long term.

*The names and logos of XICA, MAGELLAN and ADVA are registered trademarks or trademarks of XICA Corporation in Japan and other countries. 
*Other company names and product names mentioned are trademarks or registered trademarks of each company.

Seminar Information

XICA and Bankable will co-host a free online seminar for marketing personnel and managers on Thursday, July 2022, 7. We will introduce common challenges and solutions when placing a TV commercial for the first time, as well as "how to place a TV commercial without failure" to maximize results. Details of the seminar will be released at a later date.

Overview of both companies

XICA Co., Ltd.

Representative: Yoshiaki Hirao, CEO
Location: 2F, 5F, 2F TAS Building, 2-3-6 Nishikanda, Chiyoda-ku, Tokyo
Established: 2012
URL:https://xica.net/

Bankable Co., Ltd.

Representative: Daisuke Takase, President and CEO
Location: Tokyu Bancho Building, 6 Yonbancho, Chiyoda-ku, Tokyo
Established: 2021
URL: https://vankable.co.jp

About MAGELLAN　https://magellan.xica.net/

MAGELLAN is the No.1 integrated marketing analysis tool in Japan provided by XICA. It can comprehensively analyze the effectiveness of all marketing measures, including not only internet advertising but also offline advertising (TV commercials, outdoor advertising, etc.), which is considered difficult to measure, and external factors (movements of competitors, seasonality, etc.), and can formulate an overall optimal strategy. It has been introduced to over 200 companies, mainly major corporations, and has earned a high reputation, with more than 100% of the top 3 companies (*30) using MAGELLAN for marketing analysis.

(*3) Source: 2020 edition: Advertising and promotion expenses of leading companies | Nikkei Advertising Research Institute | November 2020

About ADVA　https://adva.xica.net/

ADVA is a data strategy ad agency business operated by XICA. It consists of the following four solutions, and from the formulation of marketing communication strategies, to creative production, to media planning and buying, advertising decisions, which were previously often made on an intuitive basis, are now made based on quantitative evidence using data science technology, making it possible to maximize ROI.

1. Integrated marketing communication strategy formulation service "ADVA STRATEGY"
2. TV commercial planning optimization tool "ADVA PLANNER"
3. Video creative production service "ADVA CREATOR"
4. "ADVA BUYER" - a performance-based TV commercial advertising service

About Bankable "AD YELL"　https://vankable.co.jp/lp/

"AD YELL" is a service that allows you to split and pay for internet advertising costs up to four times. In principle, no financial statements, collateral, or guarantors are required (*4), and the service can be used in as little as three business days after application. Based on EC store data and information gathered from applicants, we predict the return on investment and calculate the appropriate support amount. Not only can you centrally manage all the necessary information, such as the planned installment payment amount and EC store sales performance, on your personal page, but we also have a support system provided by Bankable's CS team. Through these services, we improve the cash cycle of businesses and support business growth without putting pressure on working capital.

(*4) "No financial statements, collateral or joint guarantee required" is the general rule, but in some cases this may not be the case. Thank you for your understanding.

[Contact for inquiries regarding this press release]

XICA Corporation Public Relations Officer: Ehara
TEL: 03-6380-9897/E-MAIL:pr@xica.net