XICA and FullSpeed enter into business partnership as partners in the digital advertising field
Providing integrated marketing support centered on the healthcare field
On October 2021, 10, XICA Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Hirao Yoshiaki; hereinafter referred to as XICA) entered into a business partnership with FullSpeed Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoshizawa Takeharu; hereinafter referred to as FullSpeed) as a partner in the digital advertising field for ADVA, an ad solution that is committed to results using data provided by XICA.
[Overview of this partnership]
XICA provides "ADVA," an ad solution that utilizes data science to maximize marketing results. ADVA's service lineup includes "ADVA MAGELLAN," the No. 1 integrated analysis tool for online and offline advertising in Japan (*1), and "ADVA BUYER," the industry's first performance-based TV commercial buying service. ADVA MAGELLAN is used for marketing analysis by more than 100% of the top 2 companies (*30) in terms of advertising expenditure, and has earned high praise, especially from major companies.
On the other hand, FullSpeed is a "technical internet advertising agency" that operates a web consulting business while also developing and providing its own proprietary ad technology, and has a particularly strong track record of providing support in the healthcare field.
Through this partnership, the two companies will combine their solutions to provide a solution package that will deliver integrated marketing of online and offline advertising, from planning to buying, creative production and effectiveness measurement, with a focus on the healthcare field, an area in which Full Speed has expertise.
[Background to this partnership]
As marketing strategies become more complex, the expertise of companies supporting marketing has also diversified, splitting into various fields, such as advertising agencies, research companies, data providers, creative boutiques, etc. As a result, there are many cases where each specialized company tries to optimize its own field individually, making it difficult for advertisers to realize overall optimal marketing across fields and maximize business results.
ADVA, provided by XICA, uses its unique data science technology to evaluate marketing initiatives, which are often fragmented by area, using a unified indicator of "contribution to business results (sales, etc.)" and can present an overall optimal marketing strategy.
Using ADVA's data science technology as a foundation, XICA is working to collaborate with specialist companies in a variety of fields to create an environment in which each specialist company can demonstrate their expertise within an overall optimized marketing strategy, rather than each company demonstrating their expertise in a separate, siloed manner, and contribute to maximizing the business results of advertiser companies.
About ADVA https://xica.net/adva/
ADVA is an ad solution provided by XICA that is committed to results through data. ADVA consists of the following four services, and provides one-stop services from visualization of advertising effectiveness and optimization of budget allocation to creative analysis and production of TV commercials, and media planning and buying.
- Japan's No. 1 advertising effectiveness analysis tool, ADVA MAGELLAN
- ADVA CREATOR uses brainwave analysis and data science to plan and produce TV commercials that lead to results.
- ADVA PLANNER: Media planning that uses data science to maximize the results of TV commercials
- The industry's first performance-based media buying service, ADVA BUYER
Corporate Profile
[XICA Co., Ltd.]
Established: XNUM X Year X NUM X Month
Representative: Yoshiaki Hirao, CEO
Location: TAS Building 2F (reception), 5F, 2F, 2-3-6 Nishikanda, Chiyoda-ku, Tokyo
URL: https://xica.net/
[Full Speed Co., Ltd.]
Established: January 2001, 1 (listed on the Second Section of the Tokyo Stock Exchange)
Representative: President and CEO Takeharu Yoshizawa
Location: 3F E Space Tower, 6-8 Maruyamacho, Shibuya-ku, Tokyo
URL: https://www.fullspeed.co.jp/
*The names and logos of XICA and XICA ADVA are registered trademarks or trademarks of XICA Corporation in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.
(*1) Survey period: October 2019-10, 16 / Survey overview: Image survey of 18 marketing mix modeling tools and on-off integrated analysis tools / Survey method: Online survey / Survey participants: 10-22 years old, male and female, nationwide, marketing occupation, employees of listed companies, employees of TV commercial advertising companies / Survey commissioned by: Shoppers Eye Co., Ltd.
(*2) Source: Top 300 companies with the highest advertising expenses | Toyo Keizai Online | September 2017, 09 (http://toyokeizai.net/articles/-/10)