XICA and Cross Marketing Group Form Capital Alliance to Strengthen Cooperation Between the Two Companies in the Field of Marketing and Promotion

XICA Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Hirao Yoshiaki; hereinafter referred to as XICA) and Cross Marketing Group Corporation (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Igarashi Mikio; TSE 3675st Section: 2021; hereinafter referred to as Cross Marketing Group) entered into a capital alliance on January 1, 29.

Background and purpose of the capital alliance

Since forming a business partnership in February 2020, XICA and Cross Marketing Group have been developing and providing joint services.
Taking this capital alliance as an opportunity, we will further strengthen our collaboration with the Cross Marketing Group in the areas of marketing and promotion, and help companies maximize their marketing ROI (return on investment).

* Press release at the time of business partnership (February 2020, 2)
https://xica.net/magellan/column/mqjadghm/

About each company

XICA Co., Ltd.

XICA provides Japan's No. 1 (*1) online and offline advertising integrated analysis tool "ADVA MAGELLAN (hereinafter "Magellan")" as its main service, and has used data science technology to help companies measure advertising effectiveness and optimize advertising budget allocation. Magellan has been introduced to more than 120 companies, mainly major companies in Japan.

In addition, leveraging the know-how gained through providing Magellan, in September 2020, we launched "ADVA PLANNER," which optimizes TV commercial advertising planning based on data science, and "ADVA BUYER," the first performance-based TV commercial advertising agency in Japan, and in December 9, we launched "ADVA CREATOR," which produces creative content for TV commercials using brainwave analysis and data science techniques, expanding our service lineup and supporting the optimization of the entire PDCA cycle of corporate marketing activities.

*The names and logos of XICA and XICA ADVA are registered trademarks or trademarks of XICA Corporation in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.

Cross Marketing Group Inc.

As a company providing comprehensive marketing solution services, Cross Marketing Group has continued to grow as a group by expanding its business areas, including IT solutions and promotions, centered around its research business using one of Japan's largest consumer panels.
In the promotion field, we propose and provide market-oriented services based on the utilization of consumer data in the marketing field, which is becoming increasingly digitalized.

Corporate Profile

XICA Co., Ltd.

Company name: XICA Co., Ltd.
Representative: CEO Yoshiaki Hirao
Address: 2F, 5F, and 2F TAS Building, 2-3-6 Nishikanda, Chiyoda-ku, Tokyo
Established: July 2012
Main business: Product development, consulting
URL:https://xica.net/

Cross Marketing Group Inc.

Company name: Cross Marketing Group Co., Ltd.
Representative: President and CEO Miki Igarashi
Address: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: July 2013
Main business: Management of subsidiaries engaged in research and IT solutions businesses, and businesses incidental or related to them
URL:https://www.cm-group.co.jp/

About XICA ADVA　https://xica.net/adva/

XICA provides marketing optimization solutions based on data science. XICA ADVA's service lineup includes "ADVA MAGELLAN," Japan's No. 1 integrated online/offline advertising analysis tool, and "ADVA BUYER," Japan's first "performance-based" TV commercial advertising agency. From advertising analysis to planning and implementation, all advertising PDCA is optimized with data science technology, maximizing companies' advertising ROI. The name ADVA has two meanings: "AD Valuate," which properly evaluates advertising using advanced analytical technology, and "Add Value," which provides added value to improve business results such as sales during the advertising process.

*1 Survey period: October 2019-10, 16 / Survey overview: Image survey of 18 marketing mix modeling tools and on-off integrated analysis tools / Survey method: Online survey / Survey participants: 10-22 years old, male and female, nationwide, marketing occupation, working for listed companies, working for companies that advertise TV commercials / Survey commissioned by: Shoppers Eye Co., Ltd.