Exploring how to use AI to achieve business growth | Free event hosted by MS Labs <Starting January 22nd (Thurs) 5:30 PM>
XICA MARKETING SCIENCE LAB (hereinafter referred to as MS Lab), a community run by XICA Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hirao Yoshiaki; hereinafter referred to as XICA) that aims to explore "optimal decision-making" in marketing, will host a free event exclusively for community members on Thursday, January 22, 2026, from 5:30 PM, featuring Tomoyuki Ishii, Head of the Marketing Department at Recruit Co., Ltd., and Hirotaka Nakanishi, Head of the Marriage & Family Product Management Unit, on the theme of "Exploring the potential of AI to support decision-making."
Event Background
"Even when we use AI, only inoffensive answers are returned," "It's only for personal use, and the organization isn't making full use of AI" -- have you ever felt that way?
Now that the use of AI has gone beyond the stage of "cost reduction" and the quality of decision-making is being questioned, the focus is on methods of having AI learn a company's own unique data and analysis results, and through discussions with the AI, getting to the heart of strategy that was not visible through conventional analysis.
In this seminar, we will be joined by Mr. Ishii, Marketing Manager for Recruit's "Zexy" business, and Mr. Nakanishi, Product Manager, who will discuss topics such as to what extent the use of AI can support decision-making.
How can we connect clear, convincing decision-making to speedy business execution? How can we elevate AI from a mere tool to a strategic partner that accelerates business growth? We look forward to exploring these questions together with all of you who attend.
▼For more information on the event, please click here
"Exploring the Use of AI to Achieve Business Growth: A Practical Guide to 'AI Support for Decision-Making'"
https://xica.net/marketing-science-lab/event-07-2026-1-22
Recommended for:
- Those who have introduced AI but feel that it has not produced results beyond cost reduction
- Those who want to know specific methods for incorporating AI into decision-making across the organization
- Those who want to make convincing strategic decisions and implement them quickly, using their own company data as a starting point.
event program
| Time | content |
| 17:15-17:30 | Receptionist |
| 17:30-17:35 | opening |
| 17:35-18:25 | [Part 1] Seminar Exploring how to use AI to achieve business growth Practical theory of "AI for decision-making support" |
| 18:25-19:10 | [Part 2] Lab Q&A and discussion |
| 19:10-19:20 | break |
| 19:20-19:55 | A social gathering |
| 19:55-20:00 | Closing |
*The program schedule is subject to change.
Speaker introduction
Tomoyuki Ishii Mr
Recruit Co., Ltd.
Marketing Department Manager
After joining Recruit in 2008, he worked at Google before returning to Recruit. He has served as a marketing manager in a variety of business areas, including travel, housing, SaaS, and educational support, and has been in his current position since April 2025.
Hirotaka Nakanishi Mr
Recruit Co., Ltd.
Marriage & Family Product Management Unit
Unit Head
Joined the company in 2015. After gaining experience in sales for Zexy, in 17 he was put in charge of new business development and promotion in the matchmaking field. After that he was involved in business planning and product management. He has been in his current position since 23.
Yoshiaki Hirao
President and CEO of XICA Corporation
Graduated from the Faculty of Policy Management, Keio University. After experiencing the bankruptcy of the company his father worked for, he discovered the potential for management support through statistical analysis that he encountered while at university, and founded XICA Inc. in 2012. He has supported over 280 companies, primarily enterprises, and has contributed to highly reproducible business growth as a "data science firm that creates a business growth spiral." His books include "Data Analysis Thinking Methods to Target Sales Growth: 6 Steps of 'Data x Sensibility' to Continue Winning" (Cross Media Publishing).
Event Outline
| Date | Thursday, October 2026, 1 22:17-30:20 (Registration begins at 00:17) |
| Venue | XICA Office Co., Ltd. Tokyo, Minato-ku, Roppongi 3-1-1 Roppongi T-Cube 14th floor |
| Entry fee | Free |
| Capacity | 30 *Please limit participation to two people per company. *If the number of participants exceeds the capacity, we may hold a lottery. |
| Target | Those who are engaged in marketing-related work at a business company (advertiser company) Please note that we ask that competitors refrain from applying. |
| Participation conditions | This event is exclusive to members of the community (XICA MARKETING SCIENCE LAB) run by XICA Corporation. When you apply to participate, you will be registered as a member of the community. Once you register, we will send you information and events related to marketing science. Please read below for an overview of the community. https://xica.net/marketing-science-lab/about-community/ |
| Application Deadline | 2026 / 1 / 18 (sun) |
“XICA MARKETING SCIENCE LAB” Overview
Basic Information
| Name | XICA MARKETING SCIENCE LAB (commonly known as "MS Lab") |
| Member | Those who are engaged in marketing-related work at a business company (advertiser company) |
| Management group | XICA Co., Ltd. |
Join
| Membership Recruitment Conditions | ・Those who work in marketing-related jobs at a business company (advertiser company) ・Those who agree with the purpose of this community For further details, please refer to Article 2 of our community membership terms and conditions. XICA MARKETING SCIENCE LAB Membership Terms and Conditions:https://xica.net/ms-lab-terms/ |
| Application method | Please apply through the participation application for each event or contact us at the office listed below. XICA MARKETING SCIENCE LAB Office E-MAIL:marketing-science-lab@xica.net |
About us
XICA is a data science firm that creates a growth spiral for businesses.
By utilizing highly accurate data science, we help clients "elucidate market and customer mechanisms," "develop strategies," "strengthen execution capabilities that involve the organization," and "build a data foundation to accumulate knowledge," thereby realizing a growth spiral that allows them to "continue to win" in business.
We support our clients' businesses with a highly adaptable team comprised of leading data scientists and researchers from Japan and overseas, as well as experienced personnel in a variety of fields, including strategic consulting, organizational execution support, and technology implementation.
- Representative: Yoshiaki Hirao, President and CEO
- Location: 3th floor, Roppongi T-Cube, 1-1-14 Roppongi, Minato-ku, Tokyo
- Established: 2012
- URL:https://xica.net/
- Facebook:https://www.facebook.com/XICA.japan/
- X:https://x.com/xica_official
*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.
Inquiries regarding this press release
- XICA Corporation Public Relations Officer: Kunimatsu
- TEL：03-6380-9897
- E-MAIL:pr@xica.net