CEO Hirao explains about MMM on "Kodansha C-station"
In the media
On "C-station," a BtoB marketing site run by Kodansha, XICAi's President and CEO Hirao gave a presentation on MMM (Marketing Mix Modeling).
In this article, we'll introduce you to what MMM is, what it can do, and what to do when approaching MMM from scratch.
◆Article title
A comprehensive explanation of MMM (Marketing Mix Modeling) by Saikya CEO Yoshiaki Hirao | To achieve results with MMM, "you must keep turning the comprehensive PDCA cycle"
Please click here for more details.
https://c.kodansha.net/news/detail/44652/