An interview with CEO Hirao was published in the December issue of Sendenkaigi
In the media
An interview with XICA's President and CEO, Hirao, was published in the December issue of Sendenkaigi.
From providing "media slots" to providing "solutions" that resolve marketing issues. And as the business model of the advertising industry evolves from "advertising agencies" to "marketing support companies," how should management and human resource management be?
We talk about XICA's thoughts on the current state of the advertising industry and what the future holds.
・Publication: December issue of Sendenkaigi
・Published date: Tuesday, December 2023, 11
・Article title:
The changing role of advertising
Creative Business and Management
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https://www.advertimes.com/20231107/article438595/