An interview with Analysis Department Manager Nishi was published in "MarkeZine"
In the media
An interview with Nishi, Director of the Analysis Department, was published in the marketing media "MarkeZine". How can MMM (Marketing Mix Modeling) visualize the effects of integrated marketing, including TV commercials? We also introduce concrete examples of using MMM.
・Publication: MarkeZine
・Published date: January 2023, 5
- Published title: Integrated marketing including TV commercials - to what extent can MMM visualize it?
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https://markezine.jp/article/detail/42298