A conversation with Kao was published in Sendenkaigi

The November issue of Sendenkaigi magazine featured a conversation between Kao's DX Strategy Promotion Center, DX Design Department, Strategic Planning Office, and our CEO, Hirao.
In addition, in an interview about marketing digital transformation with Tokyu Agency published in the same issue, a solution that was announced in September 2022 as a technical collaboration between our company and Tokyu Agency was also introduced.

・Publication media: Sendenkaigi
・Publication date: November 2022 issue

[Article ①]
-Title: In an era where data utilization can provide new value, how should marketers approach data?

[Article 2]
Title: Achieving accountability through cross-sectional marketing DX analysis achieved by a comprehensive advertising agency: Tokyu Agency’s data utilization