XICA to appear with Mr. Mabe of Toridoll Holdings/Marugame Seimen at "MarkeZine Day 2026 Spring," an event covering the current state of marketing
CYCA Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshiaki Hirao; hereinafter "CYCA") will be speaking at "MarkeZine Day 2026 Spring" to be held on March 3, 2026, alongside Toru Mabe, Manager of the Marketing Strategy Section, Marketing Department, KANDO Communications Headquarters, Toridoll Holdings Co., Ltd., and General Manager of the Experience Design Department, Marketing Department, Marugame Seimen Co., Ltd. Together with Motonobu Takagi, General Manager of the Data Science & Analysis Department, Consulting Headquarters, CYCA, they will be holding a session titled "DataScience for Growth: How to Use Data Science to Maximize Your Win Rate, the Marugame Seimen Way -- The Key to Decision-Making that Overcomes Uncertainty."
About "MarkeZine Day 2026 Spring"
MarkeZine Day is an event hosted by the marketing media "MarkeZine." With the concept of "covering the latest in marketing," it is a place where people can efficiently catch up on the latest information in the expanding and complex advertising and marketing fields. Since its first event in September 2007, it has been held in five cities across Japan, including Tokyo.
This year's theme is "Adapt & Advance," and each company will share their latest efforts to "adapt" and further "advance" to the increasingly complex environment and conditions they face. CYCA is sponsoring this event to contribute to the further spread and development of data-driven marketing.
https://event.shoeisha.jp/mzday
About the session in which XICA will be speaking
In this age of "Adapt & Advance," where all common sense is being rewritten, it is extremely difficult to continue adapting solely based on "rules of thumb" such as past successes. How does Marugame Seimen, which continues to grow despite these circumstances, adapt and compete in this uncertain market?
The key lies in marketers' sharp "hypothesis" and the "data science" that supports it, thereby improving their winning rate.
In this session, we will present a case study of the data science initiatives that support the company's decision-making. We will also discuss how leaders (promoters) can take the lead in transforming analysis results from mere reports into strategic design and "weapons" that increase the success rate of their business.
As AI evolves, the fusion of data science and the power of hypotheses guided by human intuition is being questioned more than ever. In this article, Mabe, who promotes data utilization at Marugame Seimen, and Takagi, a data analyst at XICA, will explain the "essence of data-driven decision-making" to help you take the next step with confidence in an uncertain environment.
What you'll learn in this session
- The key to data-driven decision-making to maximize your chances of success in an uncertain environment
- How to use analysis results not just as a report, but as a "weapon" to produce business results
- The latest examples of data utilization that go beyond marketing and extend into management and business growth
Session Overview
- Date and time:Tuesday, August 2026, 3 3:15-20:15
- Venue:JP Tower Hall & Conference (Tokyo, real event)
- theme:DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty
Speakers/panelist:
Toru Mabe
Toridoll Holdings Co., Ltd.
Manager of Marketing Strategy Section, Marketing Department, KANDO Communication Headquarters and Manager of Experience Design Department, Marketing Headquarters, Marugame Seimen Co., Ltd.
After graduating from university, he joined a convenience store company, where he worked as a store manager and supervisor, before moving to the marketing department where he was involved in data utilization and CRM promotion. After that, he worked at a digital agency before joining Toridoll in January 2019.
With the basic stance of "seizing the future with data," and focusing on data analysis and utilization, we will work to make data-driven decisions across departments, not just the Marketing Department, in order to promote Marugame Seimen's sustainable business growth.
Motonobu Takagi
XICA Co., Ltd.
Manager, Data Science & Analysis Department, Consulting Headquarters
Graduated from the Department of Physics, Graduate School of Science, University of Tokyo. Engaged in research in the field of fundamental physics experiments as a researcher. Learned data analysis and statistics through analyzing experimental data. Interested in data analysis in the marketing field, he joined XICA.
At XICA, he has provided a wide range of analytical support for marketing in general, including analysis of advertising evaluations using MMM and CRM analysis. He is currently also in charge of directing analytical projects.
About us
XICA is a data science firm that creates a growth spiral for businesses.
By utilizing highly accurate data science, we help clients "elucidate market and customer mechanisms," "develop strategies," "strengthen execution capabilities that involve the organization," and "build a data foundation to accumulate knowledge," thereby realizing a growth spiral that allows them to "continue to win" in business.
We support our clients' businesses with a highly adaptable team comprised of leading data scientists and researchers from Japan and overseas, as well as experienced personnel in a variety of fields, including strategic consulting, organizational execution support, and technology implementation.
- Representative:Representative Director and CEO Yoshiaki Hirao
- Location:Tokyo, Minato-ku, Roppongi 3-1-1 Roppongi T-Cube 14F
- Founded : 2012
- URL:https://xica.net/
- Facebook:https://www.facebook.com/XICA.japan/
- X:https://x.com/xica_official
- LinkedIn:https://jp.linkedin.com/company/xica-co
*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.
Inquiries regarding this press release
- XICA Corporation Public Relations Officer: Kunimatsu
- TEL：03-6380-9897
- E-MAIL:pr@xica.net