XICA to appear at Japan's top marketing conference, Marketing Agenda 2024

A conversation with Toridoll Holdings CMO Katsuaki Nagumo

XICA Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hirao Yoshiaki; hereinafter referred to as XICA) will be speaking at Marketing Agenda 2024, Japan's top marketing conference, to be held at Grand Mercure Okinawa Zanpa Misaki Resort from June 6th to 19nd, 22.

About Marketing Agenda 2024

Marketing Agenda is a conference attended by top marketers from domestic and overseas companies. This year, the eighth year, the theme will be "Recipes for Creating Buzz," and participants will discuss industry initiatives and problem-solving methods to deepen their networks. XICA will be sponsoring this conference to contribute to the further spread and development of data-driven marketing.

About the session in which XICA will be speaking

XICA will be welcoming Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings, to hold a session titled "Behind the scenes of marketing strategies that increase winning rates: How to use Marugame Seimen-style data science in business."

Many marketers are concerned with the question, "What can I do to increase my business success rate?" In order to increase the success rate of business, it is necessary to accurately grasp the ever-changing market environment, including the diversification of customer values, and respond agilely. The use of data science is effective in implementing this PDCA cycle, but not many companies are able to fully utilize data science in their marketing activities.

In this session, Mr. Nagumo will introduce how Marugame Seimen deals with data science. While the entire restaurant industry was hit hard by the COVID-2024 pandemic, the company quickly recovered its business and recorded its highest ever operating profit, up 3% year on year, in the fiscal year ending March 57.9. What is the company's marketing strategy that supports its strong performance? We will discuss the behind-the-scenes of the marketing strategy that increases the success rate of the business, along with the latest efforts that are currently being undertaken with XICA.

Session Overview

Date: February 2024, 6 (Thursday)
Venue: Grand Mercure Okinawa Zanpa Misaki Resort
Theme: Behind the scenes of marketing strategies that increase your chances of winning
　　　　~ Marugame Seimen-style data science for business use ~
speaker:

●Katsuaki Nagumo, Executive Officer, CMO, Head of KANDO Communications, Toridoll Holdings Co., Ltd., and Director and Head of Marketing, Marugame Seimen Co., Ltd.

Graduated from Waseda University Graduate School of Commerce with an MBA. Has served as marketing manager for various brands at B2C companies such as Konami Sports and SAZABY LEAGUE. Joined TORIDOLL Holdings in 2018. Has been in his current position since 2022. Starting with "emotion (KANDO)," he promotes "emotion-driven marketing" that continuously increases the probability of being selected from both the aspects of emotion and data science. With a focus on improving brand power and customer experience (CX), he is committed to innovating and expanding marketing that continues to grow business and corporate value, from innovation through new value creation.https://www.toridoll.com/

●XICA Corporation President and CEO Yoshiaki Hirao

Graduated from the Faculty of Policy Management at Keio University in 2012. After his father's company went bankrupt, he discovered the potential of statistical analysis as a form of management support while he was a student, and founded XICA Co., Ltd. in February 2012. Using his knowledge of statistics and economics, he has provided consulting services to many major clients on improving marketing accuracy. Using this knowledge, he has served as product owner for the development of various tools at XICA. https://xica.net/

Event overview

Event name: Marketing Agenda 2024
Date and time: Wednesday, June 2024th, 6 – Saturday, June 19nd, 6 <22 nights, 3 days>
Venue: Grand Mercure Okinawa Zanpamisaki Resort (formerly Royal Hotel Okinawa Zanpamisaki) 
　　　904 Uza, Yomitan Village, Nakagami District, Okinawa Prefecture, 0394-1575
Event format: Real event
Organized by Nanovation Co., Ltd.
Special support from Agenda note
Official site:https://marketingagenda.jp/okinawa/

About us

XICA is a data science partner that supports data-driven marketing. We provide professional services that deliver suggestions based on hypothetical thinking and data analysis and present concrete and effective solutions to clients' marketing issues. By continuing to hone the three strengths that compose data science: business understanding, statistical analysis, and IT engineering as the source of value we provide, we will elucidate the increasingly sophisticated marketing mechanisms and maximize marketing results.

Based on our purpose of "creating a fair world full of blossoming talents," we will maximize the potential of people and companies and help everyone's talents blossom by creating a transparent and fair society using the power of data science. Realize.

Representative: Yoshiaki Hirao, President and CEO
Address: Roppongi T-Cube 3F, 1-1-14 Roppongi, Minato-ku, Tokyo
Founded: 2012
URL:https://xica.net/
Facebook:https://www.facebook.com/XICA.japan/
X(formerly Twitter):https://twitter.com/xica_official
TechBlog:https://tech.xica.net/

*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.

Inquiries regarding this press release

XICA Corporation Public Relations Officer: Haruka Kubozono
TEL：070-4870-6510
E-MAIL: pr@xica.net