XICA Magellan has been adopted by over 100 companies and has won three awards as Japan's No. 1 tool.
The total number of companies using the advertising effectiveness analysis tool "XICA magellan" (hereinafter "Magellan") provided by XICA Corporation (Headquarters: Chiyoda-ku, Tokyo; CEO: Hirao Yoshiaki; hereinafter "XICA") has exceeded 100.
In addition, as a result of a survey on excellent marketing and promotion tools conducted by Shoppers Eye among approximately 150 monitors, Magellan was awarded three titles: "Japan's No. 1 commercial effectiveness analysis tool," "Japan's No. 1 on-off integrated analysis tool," and "Japan's No. 1 marketing mix modeling tool."
In addition, to celebrate the tool being adopted by over 100 companies and winning the triple crown of No. 1 tool certification, the second taxi commercial began airing on October 3th.
More than 100 companies, mainly major domestic companies, have adopted the system
In Japan, the annual advertising expenditure for internet advertising is about 1 trillion yen, while that for offline advertising is about 1.8 trillion yen, meaning that offline advertising is spent about 4.8 times as much. However, while data-based effectiveness measurement is actively being used in the internet advertising field, a general-purpose effectiveness measurement method has not yet been established in the offline advertising field.
Against the backdrop of these industry challenges, Magellan, which enables comprehensive analysis of the effectiveness of online and offline advertising, has been widely accepted since its launch in September 2016 by companies facing marketing challenges such as "wanting to clarify the effectiveness of offline advertising, including TV commercials," and "wanting to optimize advertising budget investment allocation, including offline advertising." The total number of companies using Magellan has now surpassed 9.
More than 100 companies, mainly major domestic companies, have adopted the system
Recently, Shoppers Eye Inc., a part of the Cross Marketing Group (First Section of the Tokyo Stock Exchange: 3675), conducted a survey of approximately 150 marketing personnel from listed companies that advertise on television, and the results revealed that Magellan was awarded three titles: "Japan's No. 1 TV commercial effectiveness analysis tool," "Japan's No. 1 on-off integrated analysis tool," and "Japan's No. 1 marketing mix modeling tool."
*1 Source: Advertising Expenditures in Japan in 2018 | Dentsu Inc. | February 2019, 2
*2 Internet advertising refers to advertising placed on the internet, including video advertising, listing advertising, email advertising, and SNS advertising.
*3 Offline advertising refers to advertising that does not involve the Internet, and includes television commercials, radio, newspapers, magazines, flyers, etc.
In the future, Magellan will continue to improve the value of its product so that it can contribute more than ever to solving corporate marketing issues by increasing the analytical value by expanding the variety of data that can be used in Magellan's analysis, and by creating an environment that makes analysis easier by linking it with BI (business intelligence) tools.
With over 100 companies using the tool and winning three No. 1 tool certifications, the second taxi commercial begins airing
To coincide with Magellan's adoption by over 100 companies and its triple crown of No. 1 tool certification, the second taxi commercial began airing on October 3th in order to further raise awareness of the product.
While the first commercial appealed to the point that "you can analyze the effectiveness of TV commercials," the second commercial appeals mainly to manufacturers by "analyzing the advertising effectiveness in terms of offline results (store sales, sales figures, etc.) and coverage (shelf placement rate, etc.)." In addition, by continuing from the first commercial, the second commercial also incorporates the "Magellan pose," aiming to make it a commercial that is more likely to leave a lasting impression on viewers.
XICA Magellan 2nd CM
https://youtu.be/Remcstp_qdg
About XICA Magellan: http://xica.net/magellan/
This tool supports companies in optimizing their overall marketing activities by comprehensively analyzing the effectiveness of a wide variety of advertising methods, such as internet advertising (listing ads, video ads, etc.), TV commercials, and transportation advertising, and calculating the optimal allocation of advertising budgets.
●About Xica Corporation http://xica.net/
With the mission of "delivering insights to all data and bringing happiness to everyone," XICA is an IT product development company that has been growing rapidly since its founding in 2012 in the field of planning, developing, and providing statistical analysis systems. Since its founding, the company has targeted business people who are "professionals in the field" rather than "professionals in analysis," and the operability and intuitiveness of its products, which have been honed based on its unique strategy, have been highly praised.
Source: Top 300 companies with the highest advertising expenses | Toyo Keizai Online | September 2017, 09
(http://toyokeizai.net/articles/-/187757)
About this survey
Survey outline
A comparative image survey of 10 marketing mix modeling tools and on-off integrated analysis tools
Survey item
A commercial effectiveness analysis tool that produces results
An on-off integrated analysis tool that gets results
A marketing mix modeling tool that gets results
Survey method and period
Internet Research
April 2019-10, 16
Comparison target companies: Top 10 companies in web searches for related words such as "marketing mix modeling tools and on-off integrated analysis tools"
Search engine: Google (as of October 2019, 10)
*Excluding top search results from advertisements, portal sites, comparison sites, etc.
Response criteria and sample size
Number of samples: 149s
Gender: Male and female
Age: 22-69
Residence: Nationwide
Related jobs: Marketing
Listing category of working company: Tokyo Stock Exchange 1st Section, Tokyo Stock Exchange 2nd Section, Osaka Exchange, Nagoya Stock Exchange (excluding Centrex), Sapporo Stock Exchange (excluding Ambitious), Fukuoka Stock Exchange (excluding Q-Board), JASDAQ, Mothers, Centrex, Ambitious, Q-Board, overseas stock markets
The company I work for broadcasts TV commercials: The company broadcasts TV commercials
Survey participants overview
Company name: Shoppers Eye Co., Ltd.
Representative: Koji Onozuka, Representative Director
Address: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: January 2003
Holding company: Cross Marketing Group Inc. (First Section of the Tokyo Stock Exchange: 3675)
●Contact information regarding this press release
XICA Corporation Public Relations Officer: Kunimatsu
TEL: 03-6380-9897/E-MAIL:pr@xica.net