Explaining the "8 basic steps" to realize data-driven collaboration and co-creation

On Wednesday, March 2024, 3, Yoshiaki Hirao, Representative Director, President and CEO of XICA Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, President and CEO: Yoshiaki Hirao, hereinafter referred to as XICA), announced a marketing initiative consisting of approximately 13 member companies. I gave a presentation at the ``Marketing Master Course,'' a training program sponsored by the Japan Marketing Association, a national center in Japan.

About Japan Marketing Association

The Japan Marketing Association was founded by industry leaders in 32, when Japan was entering a period of growth following post-war reconstruction. We are a community that strives to research, educate, and disseminate marketing theories and techniques through industry-academia collaboration, and is dedicated to the modernization of management and the development of industry. It is made up of approximately 400 member companies, with participation from a wide variety of companies regardless of industry. Marketing is a concept that can be applied to all types of business, and we are currently expanding our business content dramatically from a global perspective, and have expanded our association organization from Hokkaido to Kyushu to serve as a national center for marketing. We are carrying out activities full of vitality.

About the Japan Marketing Association “Marketing Master Course”

The "Marketing Master Course" sponsored by the Japan Marketing Association is a long-term training course for mid-career and leaders to develop human resources (CMO candidates) who will play a central role in marketing activities in business. The first period was held in 1994, and this time, the 1th period, will be held for approximately 30 months from September 2023 to July 9. Approximately 2024 students will study marketing to be active on the front lines of companies. Learn the big picture of marketing from the person in charge through case studies and exercises.

About the lecture given by XICA

XICA gave a lecture on the theme of "8 basic steps" to realize data-driven internal and external collaboration and co-creation examples. The 8 Steps proposed by XICA basically represent the process of data analysis, but they can also be used as a process for "collaboration and co-creation," which is the theme of this article. We included examples of how data was used as a hub to realize internal and external collaboration and co-creation, as well as the creation of business results, and explained know-how that can be utilized in each company's marketing.

[Summary of presentation]

Date and time: Wednesday, March 2024, 3 13:11-45:13
Event format: Hybrid format of on-site and online
Theme: “Basic 8 Steps” to realize data-driven internal and external collaboration/co-creation examples
Speaker: Yoshiaki Hirao, Representative Director, President and CEO, XICA Co., Ltd.

A graduate of Keio University, Faculty of Policy Management. Yoshiaki witnessed the banruptcy of his father's company, and this drove him to discover the potential of management support through statistical analysis in university. He founded XICA Co., Ltd. in February 2012. Based on his background in statistics and economics, he has provided extensive marketing consulting services to a number of major clients, and he has served as a product owner in the development of various products at XICA.

https://xica.net/

【Company information】

XICA is a data science partner that supports data-driven marketing. We provide professional services that deliver suggestions based on hypothetical thinking and data analysis and present concrete and effective solutions to clients' marketing issues. By continuing to hone the three strengths that compose data science: business understanding, statistical analysis, and IT engineering as the source of value we provide, we will elucidate the increasingly sophisticated marketing mechanisms and maximize marketing results.

Based on our purpose of "creating a fair world full of blossoming talents," we will maximize the potential of people and companies and help everyone's talents blossom by creating a transparent and fair society using the power of data science. Realize.

Representative: Yoshiaki Hirao, Representative Director, President and CEO
Location: Roppongi T Cube 3F, 1-1-14 Roppongi, Minato-ku, Tokyo
Established: 2012
URL: https://xica.net/
service: https://marketing.xica.net/
Facebook: https://www.facebook.com/XICA.japan/
X (old Twitter): https://twitter.com/xica_official
TechBlog: https://tech.xica.net/

*Saica and the XICA name and logo are registered trademarks or trademarks of Saica Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.

Contact information regarding this press release

XICA Co., Ltd. Public Relations: Kubozono
TEL: 070-4870-6510／E-MAIL: pr@xica.net