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XICA to appear at Brand Summit Spring 2026, a 20-year-old event, with Hiroshi Kozuki, CEO of S.T. Co., Ltd.

In the media

CYCA Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hirao Yoshiaki; hereinafter referred to as CYCA) will be speaking at the Brand Summit Spring 2026 to be held on March 12, 2026, alongside Hiroshi Kozuki, CEO of S.T. Corporation, in a session titled "S.T.'s Challenge: Redefining Mature Brands with Data Science, AI, and People."

"Brand Summit Spring 2026"about

Brand Summit is an invitation-only, intensive study group and international conference that brings together corporate advertising and marketing managers and experts from advertising agencies, media, and digital solution partners. With a history of over 20 years, Brand Summit brings together industry experts in an off-site setting, where they stay overnight and discuss the next trends, innovations, the latest case studies, challenges, and solutions.

This time, the theme will be "Data with Insight," and we will explore how to visualize factors that influence brand selection, such as consumer emotions, empathy, and the quality of the experience, and reflect these in communications and various measures. We will delve deeper into how to increase brand value by combining data-driven thinking with an understanding of people and emotions and interpreting the "movements of the heart." CYCA will sponsor this conference to contribute to the further spread and development of data-driven marketing.

https://brand.summit-japan.com/spring/

About the session in which XICA will be speaking

S.T. Co., Ltd. boasts an overwhelming share of the insect repellent market. However, due to changes in lifestyles, the habit of "changing clothes" has become less common, and the market is facing a shrinking, or even "evaporation of demand." To overcome this situation, the company took on the challenge of rethinking its business using "data science x AI x people."

In this session, we will reveal the process of using data science and AI to decipher the deep psychology of consumers and redefine brand value. How can people use technology as a "compass" to pave the way for the future of a brand? We have invited Mr. Kozuki, CEO of s.te., to speak about his role as a category leader at the forefront of change, where he is engaged in discussions aimed at creating new markets.

Session Overview

  • Date and time:Thursday, November 2026, 3 12:16-10:16
  • Venue:Hilton Hiroshima
  • theme:S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"

Speakers/panelist:

Hiroshi Kozuki
Representative Director and President of S.T. Corporation

After graduating from the Department of Economics, Faculty of Political Science and Economics, Meiji University, he joined S.T. Co., Ltd. in April 1987. He has a wide range of experience in sales, corporate planning, marketing, R&D, global marketing, business management, and corporate communications. During his time in marketing (2000), he worked on the company's current flagship products, Deodorizer and Deodorizing Charcoal. In September 2021, he was appointed Representative Director and President of S.T. PRO Co., Ltd., which handles commercial products. He implemented structural reforms and led the company to growth. He was appointed Representative Executive Officer and President on June 20, 2023.

https://www.st-c.co.jp/

Yoshiaki Hirao
President and CEO of XICA Corporation

Graduated from the Faculty of Policy Management, Keio University. After experiencing the bankruptcy of the company his father worked for, he discovered the potential for management support through statistical analysis that he encountered while at university, and founded XICA Inc. in 2012. He has supported over 300 companies, primarily enterprises, and has contributed to highly reproducible business growth as a "data science firm that creates a business growth spiral." His books include "Data Analysis Thinking Methods to Target Sales Growth: 6 Steps of 'Data x Sensibility' to Continue Winning" (Cross Media Publishing).

https://xica.net/

About us

XICA is a data science firm that creates a growth spiral for businesses.

By utilizing highly accurate data science, we help clients "elucidate market and customer mechanisms," "develop strategies," "strengthen execution capabilities that involve the organization," and "build a data foundation to accumulate knowledge," thereby realizing a growth spiral that allows them to "continue to win" in business.

We support our clients' businesses with a highly adaptable team comprised of leading data scientists and researchers from Japan and overseas, as well as experienced personnel in a variety of fields, including strategic consulting, organizational execution support, and technology implementation.

*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.
*Other company names and product names mentioned are trademarks or registered trademarks of each company.

Inquiries regarding this press release

  • XICA Corporation Public Relations Officer: Kunimatsu
  • TEL：03-6380-9897
  • E-MAIL:pr@xica.net