[Pre-orders now open] XICA CEO Hirao's first book, "Data Analysis Thinking Method to Target Sales Growth: 6 Steps to Winning with Data and Sensibility," will be released on Friday, November 28th.
In the media
A new textbook that transforms data into a "work tool"
XICA's President and CEO, Yoshiaki Hirao, will publish his first book, "Data Analysis Thinking Method to Target Sales Growth: 6 Steps to Continue Winning Using Data and Sensibility," on Friday, November 28, 2025, through Cross Media Publishing Co., Ltd.
Book Features
A way of thinking that turns random success into repeatable victory.
This book explains the fundamental thinking behind using data and a scientific approach to transform all your marketing activities into assets for the future.
Pre-order on Amazon here
https://www.amazon.co.jp/dp/4295411590
Book Overview
| Book title | Data analysis thinking to target and increase sales 6 steps to keep winning with "data x sensibility" |
| Author / Authors | Yoshiaki Hirao (President and CEO of XICA Co., Ltd.) |
| List price | 1,980 JPY (TAX+) |
| Release date | Scheduled for December 2025, 11 |
| ISBNs | 978-4-295-41159-8 |
| Publication | Cross Media Publishing Inc. |
Book website here
https://xica.net/books/data-analytics-for-sales-growth
Contact information regarding this announcement
XICA Corporation Public Relations Officer: Kunimatsu
TEL：03-6380-9897
E-MAIL:pr@xica.net