"The future of TV media will be created with data science!? Discussion on the theme of "How to make the most of TV"

XICA Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshiaki Hirao; hereinafter referred to as XICA) will be speaking at Advertising Week Asia 2024, which will be held at the Tokyo American Club from September 9th to 17th, 20. 

"Advertising Week Asia 2024"about 

"Advertising Week" is one of the world's largest premier marketing and communications events, covering areas such as advertising, media, CR and marketing.  

First held in New York in 2004, it has been held annually in major cities around the world, attracting approximately 16 advertising and business professionals throughout the year. 

The Asian version of this event is "Advertising Week Asia." First held in 2016, this year will be the 9th time it has been held and will be held for four days from September 9th (Tuesday) to September 17th (Friday) in the Roppongi area of ​​Tokyo, centered around the Tokyo American Club.  

 Advertising Week Asia brings together the latest knowledge from a wide range of industries under the theme of "Creativity excites industries," and every year, more than 250 outstanding leading speakers from Japan and around the world take to the stage, with over 100 sessions and events held (2023 results). Another feature is that it covers a wide range of topics, from work style reform, women's leadership, and culture. 

Due to the impact of COVID-2020, the event was held online from 2021 to 19, but in 2022 it will be held in a hybrid format combining in-person and online events, and this year it will continue to be held in a hybrid format. 

https://asia2024advertisingweek.com/

About the session in which XICA will be speaking 

XICA will be holding a session titled "The future of TV media will be created by data science!? ~How to make the most of TV~" on Wednesday, September 9th from 18:14-00:15. 

Television broadcasting in Japan began at the NHK Tokyo Television Station in 1953, and celebrated its 70th anniversary last year. Television has long had a major impact on society and people, and is also indispensable for advertisers. 

However, in recent years, the media environment has changed and TV ratings have been declining. Does this mean that the value of TV has decreased? 

We at XICA have supported the marketing of over 270 clients to date. We feel that television has effects that cannot be explained by viewer ratings alone. There may be many people in the advertising industry and marketers who feel that there are "unexplainable effects" other than viewer ratings.  

In this session, we will introduce an attempt to elucidate this "unexplainable effect" using data science. What is the key to maximizing the results of programs and commercials distributed through the television media? We will discuss how media and advertisers can make the most of television. 

Session Overview

About us 

XICA is a professional data science company that supports data-driven decision-making. We provide services to "target and maximize" sustainable growth by using data science to solve our clients' business problems. With high-precision "data science" supported by leading data scientists and researchers from Japan and overseas as our core weapon, we connect business and marketing results through the high "application skills" of our experienced personnel in various fields such as "strategic consulting," "execution support," and "technology implementation." 

Representative: Yoshiaki Hirao, President and CEO 
Location: Roppongi T-Cube 3F, 1-1-14 Roppongi, Minato-ku, Tokyo 
Established: 2012 
URL:　https://xica.net/ 
Facebook:　https://www.facebook.com/XICA.japan/ 
X:　https://x.com/xica_official 

*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries. 
*Other company names and product names mentioned are trademarks or registered trademarks of each company. 

Inquiries regarding this press release 
XICA Corporation Public Relations Officer: Kawabata 
TEL：070-1049-6954 
E-MAIL:pr@xica.net