Winning Marketing

with Data Science.

We are a Data Science Firm
dedicated to helping organizations
achieve continuous competitive advantage.

Our team of professionals combines
data science and consulting expertise
to drive business success.

By creating a growth spiral that
connects customers with your company
and strategy with execution,
we enable winning marketing.

Learn more about XICA Case Studies & Reports Download

FEATURED Features

Case Studies & Reports
Data science breaks through barriers
--JT takes on the challenge of growing market share in a constrained market
Case Studies & Reports
Marketing Agenda 2025 Event Report
Case Studies & Reports
Learning from Kewpie: Data-driven organizational collaboration and overall marketing optimization
Case Studies & Reports
Optimizing communication by clarifying the structure of consumer awareness and business results
Column
“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers

OUR CLIENTS Clients who have worked with us

WHO WE ARE Why choose XICA?

XICA's Strengths

Utilizing data science techniques:
We support our clients' marketing activities by utilizing cutting-edge data science technology, which is backed by world-class data scientists and researchers.
Comprehensive support:
We closely coordinate our three capabilities - strategy consulting, execution support, and technology implementation - to better leverage data science and delivering business results to our clients.
Experience and track record:
We have over 10 years of experience providing services in the data science field, and have supported the decision-making of over 250 clients. We have accumulated extensive know-how on data utilization across a wide range of industries.

An image showing that we are a data science x marketing consulting company

WHAT WE DO Achieving business growth

The "two divisions" that many companies face

"I have a logical and perfect strategy, but I'm not seeing results."
"Sales aren't increasing despite efforts on the ground."

At the root of these concerns are two structural divides that hinder business growth.

Disconnection between the market/customers and the company

Not being able to grasp market changes can lead to a mismatch between the value customers want and the value your company provides, leading to customer attrition and a loss of market share before you even realize it.

Disconnection between decision-making and on-site execution

The PDCA cycle is dysfunctional because management strategies do not translate into action at the front lines, and the actual situation at the front lines is not reflected in the strategies. Valuable management resources and efforts at the front lines do not translate into results.

The value provided by XICA

We will bridge these two divides with data science and transform your organization into one that continues to win.

Addressing the division between the market and our company

Data-driven insights bridge the divide

We accurately grasp market/customer changes based on data and facts, and build "winning strategies" that don't rely solely on intuition or experience. We then reflect these strategies and tactics in the market, capturing customer reactions and evolving them into even stronger strategies.

Addressing the division between decision-making and the workplace

Eliminate divisions by sharing data and knowledge in a common language

Using data and knowledge as a common language, we break down strategies into actionable KPIs and connect them to execution. We also clarify the mechanisms of actual situations on the ground and reflect them in strategies, realizing a high-speed PDCA cycle.

Implementing the "Business Growth Spiral"

"Market/Customer" ⬌ "Our Company" と "Decision-making" ⬌ "On-site execution"
We will build a system that bridges these two divides and keeps the organizational learning cycle going.

Implementation of XICA's "Business Growth Spiral"

1 Visualize the actual state of customer contact points

Theta science clarifies "who/what" and "where/how much", etc.

➡ Gain future insights that lead to "winning"

2 Building a strategy that captures the market

Consulting on data utilization in strategy formulation, etc.

➡ Build a strategy that you can believe will win

3 Embedding strategies into the organization and strengthening execution capabilities

Organizational development support, agency management, etc.

➡ Increase the reproducibility of “winning”

4 Gain knowledge and strengthen your organizational skills

Support for building an AI-driven augmented analysis platform, etc.

➡ Data infrastructure that will serve as a growth engine

By embedding this four-step cycle within the organization and continuing to implement it, we will achieve an upward spiral and accelerate business growth.

Transforming into a "winning organization." First, please tell us about the challenges your company faces.

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List of Services

Optimizing the "quality" of your strategy:
CMM(Consumer Mix Modeling)
COMPASS

COMPASS is a CMM service that elucidates the mechanism behind consumer brand choice and analyzes the impact of the 4Ps of marketing, competition, and external factors on purchasing.

Examples of problems that can be solved

I don't understand why consumers choose brands
Unable to compare with competitors and not know how to improve competitiveness
Not sure how to improve customer loyalty?
Lack of data-driven decision-making in brand strategy

Click for details

Optimizing the "quantity" of investment:
MMM(Marketing Mix Modeling)
MAGELLAN

MAGELLAN is an MMM service that quantifies the contribution and efficiency of various marketing elements and provides budget allocation proposals that maximize ROI.

Examples of problems that can be solved

It is difficult to see the cost-effectiveness of each initiative, including offline advertising
The long-term effects of branding activities cannot be measured
Measuring and explaining the effectiveness of marketing investments is difficult
Difficult to determine optimal budget allocation to maximize ROI

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Marketing Strategy

We provide optimal solutions that combine our strategic design and statistical analysis capabilities to meet the challenges our clients face.
We maximize win rates and repeatability by building a foundation for integrated marketing evaluation and optimizing the PDCA cycle.

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Trends & Insights Discovery

We analyze text data that reflects consumer feedback, extract trends and needs, understand individual customers from large amounts of raw data, and provide strategies to resolve their issues.

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Ad-hoc analysis

This is an analysis service that can flexibly respond to specific problems and issues. We provide customized data analysis according to the client's needs, including CRM analysis, cluster analysis, audience rating analysis, and recommendation systems.

Training/HR Development

We provide courses and training to develop human resources with specialized knowledge and skills in data science and marketing. We aim to improve the skills of everyone from management to general employees, and support data-driven decision-making.

Learn more about our services here